Press releases and exhibitors press information

Report of International Toy Fair 2013: The results

Wed, 27 Mar 2013 00:00:00 +0100

The results of the International Toy Fair 2013 is published in our report, which can be found at www.toyfair.de/report

International Toy Fair awards Seal of Excellence to Chinese exhibitors

Thu, 07 Feb 2013 12:34:49 +0100

Bana International Co., Ltd. and Syma Toys Industrial Co., Ltd. convinced with their quality and a powerful presence at the fair

Spielwarenmesse eG now awards the Seal of Excellence to outstanding Chinese companies for the sixth time. The organizer presents the award for attractive fair concepts to companies whose presence stands out for quality and inventiveness in the Best of China pavilion – the Chinese pavilion in hall 11.0. Altogether 21 companies faced the jury of toy market experts, who judged the implementation of the criteria of product range, export orientation and stand design.

Winners of the Seal of Excellence 2013:

Bana International Co., Ltd.
Country pavilion: Best of China, H 11.0, FY-03-1
Product group: Model Construction, Hobbies

Reasons: The stand of Bana International impresses with the attractive and modern design of its product presentations and a professionally designed catalogue. The products with their ICTI (International Council of Toy Industry) certification also guarantee humane working conditions.

Syma Toys Industrial Co., Ltd.
Country pavilion: Best of China, H 11.0, B-07-4
Product group: Model Construction, Hobbies
Reasons: Syma Toys Industrial pursues a coordinated communication strategy. The stand is open and decorated in the company’s Corporate Design and the products are presented in a subtle way by attentive and friendly stand personnel.

The jury:
Christian Ewert, President & CEO, ICTI CARE Foundation
Steve Reece, VICI Entertainment
Stephan Bercher, VEDES AG

Together with the jury, Chenjun Meng, General Manager of Spielwarenmesse Shanghai Co. Ltd., and Dr. Hans-Juergen Richter, Executive Board Member of Spielwarenmesse eG, presented the Seal of Excellence to the winners.

31.1.2013 – sr

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 30.1–4.2.2013

Toy industry likes sparkling new look of hall 12.2

Mon, 04 Feb 2013 00:00:00 +0100

Redesigned permanent stand hall 12.2 in Nuremberg exhibition centre
Leading toy manufacturers choose Nuremberg as home fair until 2018

Visitors and exhibitors at the International Toy Fair 2013 were able to stroll through the redesigned hall 12.2 for the first time and praised the new appearance. The alterations to the permanent stand hall, in which 28 national and international toy manufacturers have set up their permanent stands, were carried out from May to November 2012. The aim of the alterations was to modernize the hall and reposition some of the stands.

Stephan Patrick Tahy, Managing Director Mattel Deutschland, thinks his company’s permanent stand simply belongs to the fair. "The International Toy Fair in Nuremberg is an important platform for exchanging views and for us is a great start to the new year every year. It has always been extremely important for Mattel to present itself there in an appropriate manner. The alterations and the extension of the fair stand to some 2,500 m² in 2013 makes it the biggest commitment to the International Toy Fair in Nuremberg. We are already looking forward to welcoming our business partners in this new ambience."

Hans U. Remfert, Managing Director of Revell GmbH & Co. KG, takes a similar view. "We have exhibited at the International Toy Fair for 56 years and have had a permanent stand in hall 12.2 for 14 years. The fact that almost all the world-leading brands present their products in one hall and are accommodated there all year round is unique and an important signal for the toy industry."

"For global players like us, the International Toy Fair is the hub of the toy world. Here we meet our long-standing partners and prepare the ground for interesting new business. We have accordingly based our larger permanent stand on the Playmobil brand’s message, but have also geared it to functionality at the same time. We now regard ourselves as excellently positioned for the fair in the coming years," says Andrea Schauer, Managing Director Development, Marketing and Sales.

Hall 12.2 covers a total area of 13,300 m² and gathers many world-leading brands in one hall. The following firms have a permanent stand in hall 12.2:
A & A Plush Inc., Artsana SpA (Chicco), Edu Science (H.K.) LTD., Five Starts HK Ltd., Funrise Toys Ltd., Happy People GmbH & Co. KG, Heunec Plüschspielwarenfabrik GmbH & Co. KG, HTI - Halsall Toys Int., IMC Toys Deutschland GmbH, Industrial Juguetera S.A., John GMBH, Lego GmbH, Mattel GmbH, Meccano, New Bright Ind. Co. Ltd., Nikko Deutschland GmbH, Peg Perego SPA, Playgo Toys Manufacturing Ltd., Playmobil Geobra Brandstätter GmbH & Co. KG, RC 2 Deutschland GmbH, Revell GmbH & Co. KG, Sieper Werke GmbH, Simm Marketing GmbH, Trends2com, Vivid Deutschland GmbH. Vtech Electronics Europe GMBH, Wiking-Modellbau GmbH & Co. KG, Zapf Creation AG.

4.2.2013 – sd

Spielwarenmesse eG
Spielwarenmesse eG is a trade fair organizer and marketing services provider for the toy industry. The Nuremberg company organizes the Spielwarenmesse International Toy Fair Nürnberg, the world's leading fair for toys, hobbies and leisure, industry campaigns and the international fair programme World of Toys by Spielwarenmesse eG, a pavilion concept that enables manufacturers to exhibit at fairs in Asia and Russia. Starting in 2013, the cooperative will organize Kids India in Mumbai with the support of the Indo-German Chamber of Commerce. Together with the Russian National Toy Association (RNTA), Spielwarenmesse eG holds a stake in the Russian exhibition company RNTA Expo, which organizes Toys & Kids Russia in Moscow. The spectrum of services offered by the cooperative Spielwarenmesse eG also includes the organization of other campaigns for the industry.

International Toy Fair successfully opens up worldwide potential for manufacturers

Mon, 04 Feb 2013 00:00:00 +0100

Increasing export orientation of European suppliers
Manufacturers expect good year of business in 2013

The International Toy Fair offered the 2,747 exhibitors from 60 countries national distribution channels and international sales potential. The 73,500 traders and buyers (2012: 76,055) at the fair came from 113 countries and reflected market development. The number of visitors is a result of the growing concentration of the specialist trade in all markets. The exceptionally high quality of the almost 80 per cent share of decision-makers among the visitors impressed the exhibitors. Altogether 91.3 per cent of them said they will exhibit in Nuremberg again next year.

“The mood at the International Toy Fair was excellent and all the major customers were there”, confirms Hermann Otten, Managing Director Sales Germany at Ravensburger Spieleverlag. Deborah Vital, Director Marketing at Doudou et compagnie from France, adds: “The International Toy Fair is a quality fair. No other toy fair is so varied and of such high quality.”

Mattel also recognizes this with its long-term commitment in Nuremberg. The US toy concern opened its new permanent stand of 2,500 m² in the redesigned hall 12.2 at the start of the fair. Stephan P. Tahy, Vice President & Country Manager – Germany/Austria/Switzerland: “The investment in our new fair stand with its new design shows that the International Toy Fair in Nuremberg is one of Mattel’s most important fairs for national as well as international visitors. Extending the stand to around 2,500 m² has created space for extra meeting rooms and more visitors. We have received a great deal of positive feedback from our business partners regarding the complete stand redesign and our extensive product portfolio. We are already looking forward to building on this year’s success in 2014.”

The high quality of service covered all areas of the fair. For the premier of the Traders’ Day on Sunday, Spielwarenmesse eG mobilized a variety of exhibitors to take part with campaigns. The day was rated as a complete success by participants, including Hans Jörg Iden, General Manager of duo schreib & spiel: “On the Traders’ Day we had 30 per cent more traders on our stand than in the year before.” The fair visitors also appreciated the quality of the fair programme. They rated the International Toy Fair better than ever before and 89.2 per cent of them intend to visit again (2012: 86.5 per cent).

Toys 3.0 – The Next Generation: a much discussed special show
The International Toy Fair 2013 triggered enormous interest and many discussions with its top theme Toys 3.0, because the combination of traditional toys with digital play functions not only polarizes the toy industry. With the advancing digitization of society and the increasing spread of suitable applications among toys, this trend will be far more than a fad. Ernst Kick, Chief Executive Officer of Spielwarenmesse eG, sums up: “It is foreseeable that there will be a peaceful coexistence of the forms of play instead of competition. After all, the further development of toys with the aid of applications and mobile terminals is not the first technical encounter to open up new opportunities for the industry.”

SIKU Racing / Sieper GmbH wins ToyAward Traders’Favourite 2013
The SIKU Racing Set from Sieper GmbH won the ToyAward Traders’Favourite 2013 – the International Toy Fair’s Grand Prix. The racing set with its versatile and challenging racing fun convinced the fair visitors. So this time a product from the Teenager&Family category (over 10 years) received the main prize worth 20,000 euros. The competition included the categories of Baby&Infant (0-2 years), PreSchool (3-5 years), SchoolKids (6-10 years) and the Toys 3.0 category as SpecialAward, as shown on the Internet site www.toyaward.de.

With this result, the organizer has confirmed the International Toy Fair as the industry’s most important platform for 2014. For the 65th anniversary next year, Spielwarenmesse eG starts with the new hall 3A. Then all toy professionals meet again in the Nuremberg exhibition centre from Wednesday to Monday, 29 January to 3 February 2014.

4.2.2013 – sd / km

1 The figures for visitors, exhibitors and space at this fair are determined and certified to the standard definitions of the Society for Voluntary Control of Fair and Exhibition Statistics (FKM).

More information about the Spielwarenmesse International Toy Fair 2013 at:
Photos: www.toyfair.de/photos
Sound bites: www.toyfair.de/radio
ToyAward Traders’Favourite: www.toyaward.de
TV footage: www.toyfair.de/tv

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 73,500 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,
29.1–3.2.2014

Springfree Trampoline Announces Launch of Innovative Trampoline Design to European Market

Fri, 01 Feb 2013 17:55:25 +0100

World’s Safest Trampoline Manufacturer Makes Debut at Spielwarenmesse International Toy Fair

TORONTO (Jan. 29, 2012) – Springfree Trampoline, maker of the world’s safest trampoline, today announced the launch of its internationally-recognized trampolines to the European market at the Spielwarenmesse International Toy Fair in Nürnberg, Germany (Hall 7, Stand E-16). Designed by a world-class team of engineers, Springfree Trampoline eliminates the product-related impact areas that cause 90 percent of all trampoline injuries: the springs, the frame at the jumping surface, the risk of falls to the ground and the risk of collision with rigid enclosure poles.

“Springfree has helped children and parents in 15 countries worldwide experience the joys of safe jumping and it’s a thrill to now share our revolutionary design with families across Europe," said Steven Holmes, president and chief bouncing officer of Springfree Trampoline. "We’re eager to establish long-lasting relationships with our new partners in Europe to help transform conventional notions of what a backyard trampoline is, and how with the proper equipment, it can be a fun, safe and healthy activity."
Created following 15 years of injury-prevention research by mechanical engineer and father of three, Dr. Keith Alexander, Springfree Trampoline delivers safety features specifically designed to help reduce injuries common on traditional spring-based trampolines, including:

•       No Springs: High-performance composite rods give a soft non-jarring bounce. The rods lie beneath the jumping surface out of harm’s way.
•       Hidden Frame: The frame is well beneath the jumping surface. The jumper can’t hit it, period.
•       SoftEdge™: The mat is 30 times more shock absorbent than the typical pads laid over the frame and springs on traditional trampolines.
•       FlexiNet™: The enclosure has flexible supports to cushion jumpers and prevent falls, directing falling jumpers back to the center of the mat.

Springfree Trampoline has gained global recognition and accolades for its unique design, including the Parent Tested Parent Approved Seal of Approval, the 2010 Product of the Year in the United States and Canada, the 2009 International Design Award and more. Springfree Trampoline offers six different models to fit any family size or need. For more information, please visit www.springfree.com.

About Springfree Trampoline
Springfree Trampoline, the world’s safest trampoline, offers a one-of-a-kind design that removes product-related impact areas that cause injury in traditional trampolines. Sold in more than 15 countries worldwide, Springfree Trampoline has been the recipient of several product safety and design awards internationally and in the United States and Canada. For more information or to purchase online, go to www.springfree.com.

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Smart-Trike & Go™ Touch-Steering™ Becomes a Reality!

Fri, 01 Feb 2013 17:52:30 +0100

Smart-Trike & Go™ Touch-Steering™ Becomes a Reality! Imagine your kid and yourself enjoying a supermarket randevu, going to a playground or just visiting friends… empty handed! Smart-Trike™ has thought of it all. Smart-Trike™ proudly presents the new, unique 5 in 1 multi-feature tricycle with the world’s most advanced trike-tech and tow basket. It grows with babies from 10 months and up to 36 months providing parents with plenty of carry space. Travel safely with baby and gear from an early age up to 3 years. The Smart-Trike & Go™ maneuvers easily with the exclusive Touch Steering™ Technology that enables to easily power steer the trike with the slightest touch. Its built-in suspension grants your baby a 100% comfort ride. For further information, we welcome you to visit our booth at the International Toy Fair in Nurnberg, H12-01 or contact Mrs. Nitzan Kadmon, Communications Manager: +972 52 5557421 / nitzan@smart-trike.com

Smart-Trike™ Announces Launch of “TOUCH STEERING” - New Patented Technology

Fri, 01 Feb 2013 17:52:28 +0100

Smart-Trike™ has been a world leader in its class for years now and it has done so by developing, manufacturing and marketing state-of-the-art smart innovative solutions to all young kids cycling stages: babies, toddlers and pre-schoolers.
Smart-Trike™ is proud to present its exclusive super Swivel Wheel® (Touch Steering™) technology that enables the parent to easily power steer the front wheel and maneuver the trike, whether in the park, on the sidewalk or in the supermarket. This new high technology trike is the ideal product for all parents who now enjoy, additionally to the child’s comfort, the effortlessly managed smart trike.
Anat Pinto, CEO: "We are very excited to provide this high-technology system that enjoys a high-performance power steering trike for the benefit of all parents. Our staff is committed to making continuous innovations in order to provide you with the best possible solutions for parents’ quality time out with their babies”.
Smart-Trike™ Touch Steering™ tricycles offer solutions to babies from 10 -36 months.

For further information, we welcome you to visit our booth at the International Toy Fair in Nurnberg, H12-01 or contact Mrs. Nitzan Kadmon, Communications Manager: +972 52 5557421 / nitzan@smart-trike.com

Panini Consumer Products

Fri, 01 Feb 2013 17:34:54 +0100

Today Panini Group, the worldwide leader in stickers, announced a new division of Consumer Products that will be solely dedicated to producing innovative stationery ranges of stickers, in support of developing children’s creativity when at play.

Business development Director, François Papyle commented on his excitement about the new business area: “We believe that stickers offer unlimited play opportunities for children to learn and explore their imaginations. We want to make “playable” products that help parents and educators to inspire children and develop their creativity skills”.

The Consumer Products division has focused on the evolution of the sticker, and created multiple ranges of stickers that include; puffy stickers, crystal stickers, party stickers, glitter stickers, felt stickers and puzzle stickers, amongst others. In addition, there will also be more complex ranges that include; sticker accessory packs, 700 sticker pads, mega pads of 5000 stickers, “Dress me up” wardrobe sticker boxes, Treasure boxes and a Dream Castle sticker set.

Panini Group are also thrilled to be working with Disney on a wide assortment of stickers based on the beloved Disney characters which include Mickey Mouse, Minnie Mouse, Winnie the Pooh and the Disney Princesses. There will also be ranges to support popular TV properties from Disney Junior such as Jake and the Neverland Pirates and the acclaimed animated series, Doc McStuffins. Additional ranges will include characters from Disney’s The Muppets and Disney/Pixar’s Cars, Finding Nemo and Toy Story.

And finally, the division has also developed a new range of non-Disney titles that include; Monster High, Hello Kitty, Dora the Explorer, Clanners, Doraemon and famous boyband One Direction.

So stick, play and create with us!

Lela LÄSSIG Discovers Life

Fri, 01 Feb 2013 17:27:48 +0100

Finally, the fawn is not merely the logo of the Lässig company anymore but also a first toy for babies and children from birth.

The merry fawn named Lela is made of 100 percent natural rubber and painted with food coloring. Lela is not only a new playmate, but also stimulates the child's senses and imagination. Due to the product's pacifier-like surface, children love to touch this toy. Lela's proportions make her easy to grasp in small hands so the product stimulates the child's sense of touch as well as his or her motor skills. At the same time children can safely put the little fawn into their mouth and chew on ears or legs. This makes Lela an ideal teething toy for growing babies. Lela squeaks happily when her tummy is squeezed creating a fun sound that babies love to hear. The toy character is, like all other products by Lässig, manufactured sustainably and free of azo dyes, nitrosamines and PAHs (polycyclic aromatic hydrocarbons). Complies with DIN EN 71-1, 2, 3 and 9.

There will be a wide range of other products focused on Lela such as bibs and melamine crockery with a Lela print. Furthermore, Lela will soon tell her own story about discovering the world in a lovingly made children's book.

KOR GEOMAG: THE NEW FRONTIER IN CONSTRUCTION TOYS

Fri, 01 Feb 2013 14:19:09 +0100

This innovative magnetic construction toy, which will expand the boundaries of the construction toy category, will be presented by GEOMAGWORLD SA at the International Toy Fair in Nuremberg.
This brand new magnetic system allows you to experience different play activities from one toy.: construct, twist, transform, disassemble and re-assemble.

Kor is a patented system composed of 26 magnetic elements freely rotating around a metal sphere. Several plastic covers form an outer layer surrounding the Kor and turning it into an elliptical shape.
Twisting movements of the 26 elements generate unlimited creations.
Finally, specific accessories are added onto the covers to generate fantasy characters which are divided into two main families: “Proteon” and “Tazoo”.

With Proteon the more action minded children will be able to create heroes and primordial beasts and pit them one against the other in epic battles fighting for evolution.
Tazoo will inspire the creation of funny little creatures dwelling in an idyllic fantasy world generated by children’s imagination.

Remote controlled model fire engine goes into action

Fri, 01 Feb 2013 13:42:12 +0100

The CARSON Unimog U300 fire engine doesn’t just look like its big brother – it is just as versatile and functional. All the functions of the CARSON Unimog fire engine are remotely controlled by the trouble-free 2.4 GHz RC transmitter. For this, the so-called console has 6 channels. Driving and steering is infinitely variable. As a result, it is possible to precisely manoeuvre. This is essential indoors, as this is an impressive 45 cm model. The horn and lighting can be operated with toggle switches and even the tipping flatbed can also be remotely operated. Even the blue light on the roof flashes and the tarpaulin structure is removable. The overall impression is completed with a painted driver.

With such accuracy, the original engine sound is obviously essential. This is provided by an audio module via the fitted mini speaker. Rubber tyres provide propulsion indoors and outdoors and, if the fireman should get stuck, he can free himself by means of the remotely controlled, powerful electric winch. The Mercedes-Benz Unimog U300 fire engine can be on call immediately after it has been unpacked and the battery has been charged, due to the 100% complete scope of supply with drive battery, battery charger and transmitter batteries, which even includes a carrying strap for the remote control.

RC Hot Rod Lightning McQueen/Disney´s Cars

Fri, 01 Feb 2013 13:41:43 +0100

The new RC Hot Rod Ultimate Lightning McQueen is a genuine hot rod.

With a vehicle length of 34 cm, flared wheel arches, ultimate wide tyres, sideways protruding flame exhausts and powerful engine, this is the most unbelievable remotely controlled Lightning Mc Queen ever.

The Hot Rod is equipped with a function that enables the vehicle to change from “Normal Mode” to “Custom Mode”. The nice Lightning McQueen from next door then becomes the ultimate racer. The rear of the vehicle almost lifts away from the rear wheels, the eyes become smaller, the overall facial impression changes and, last but not least, the cylinder block rises out of the engine compartment.

The equipment of the Lightning McQueen is also very impressive. It goes without saying that the sound and light functions are, of course, standard. The vehicle is available in 27 and 40 MHz.

Play kitchens "Minnie Mouse" for junior chefs from Smoby Toys

Fri, 01 Feb 2013 13:41:40 +0100

For the coming autumn-winter season, Smoby presents a great deal from the magical Minnie Mouse. As a licensed partner of the renowned and loved Disney figure, Smoby Toys, the French toy manufacturer will enrich the range of toys for the first time in the roll-play category for girls age three and over.

A range of roll-play items consisting of a play kitchen, mini kitchen, picnic basket, sweet shop and a porcelain tea set provides loads of fun for little princesses, age three and over. The Minnie Mouse motifs are supplied as a sticker set, so that the products and accessories can be individually decorated.

”My First Minnie Mouse Kitchen” in attractive colours leaves nothing to be desired for young chefs. It is equipped with two hotplates, an oven and a spacious work surface, which can be additionally extended by two drop-down worktops. In this way it is possible to invite siblings or best friends to jointly help cooking.

Accessories lovingly designed with Minnie Mouse motifs, such as a pot with cover, frying pan, plates, tumblers, cups, salt cellar and cutlery provide additional play value.

Black & Decker - New mobile workbench from Smoby Toys

Fri, 01 Feb 2013 13:41:27 +0100

Smoby Toys has the answer to unlimited fun for young craftsmen with a simultaneous practical use for the parents: The “Black & Decker Ready2Go“ mobile workbench introduces a great toy to the market which impresses through its flexible applications.

Open up, insert feet, play away: That’s the simple functional principle of this Black & Decker Ready2Go roll play novelty, which can be quickly assembled anywhere as well as being suitable for space_saving storage in a child’s room.

When closed, it offers the young DIY enthusiast a handy toolbox with many accessories: Hammer, pliers, saw, wrench, vice and a set of screws. Within seconds, it can be converted into a sturdy workbench. The legs are simply inserted and the stabilizing frame is attached. Ready! Thanks to this simple functional principle, the toy of the young DIY enthusiast can even be taken on holiday – the space-saving folding solution makes this possible.

As a licensed partner of the Black & Decker brand, since 2012 Smoby Toys enriches the role play range for boys age three and over with faithful reproductions of the large tools in the world renowned colour design. High-grade materials, the sturdy design and the very latest production techniques “Made in France” ensure long and trouble-free fun.

Chi Chi LOVE: Little dogs to cherish and love!Cuddly toys from Simba Toys

Fri, 01 Feb 2013 13:41:14 +0100

The sweet little Chi Chi LOVE puppies from Simba Toys follow the latest fashion trends under the slogan little dogs to cherish and love and are kitted out accordingly with stylish clothing and lots of cool accessories.

Simba Toys introduced a manageable basic range of Chi Chi LOVE dogs six years ago. Due to the considerable success, over 30 articles are available in the meantime of this popular brand and many of the models have become real best-sellers. Once again, there will be numerous novelties in 2013.

The new range is launched by the two Chihuahuas in Vampire and Rock-Star Outfits: The small, mystical Chi Chi LOVE Vampire wears a dress with ruffles and bat wings and can be carried around in the matching bag.

The cool, bendable Chi Chi LOVE Rockstar is dressed with rock-style trousers and a cool hoody. Its bag sparkles with patent leather applications and a stylish Leopard pattern.

Smoby on the road - Safe driving in French chic from Smoby Toys

Fri, 01 Feb 2013 13:40:29 +0100

“Smoby on the Road” stands for the new fresh colour concept from Smoby Toys, which the French toy manufacturer has tailor-made for its new tricycles and ride-ons. The jolly colourful design makes the ride-ons and tricycles into real eye-catchers and reflects the light-hearted nature of the French lifestyle.

The new Baby Driver Komfort from Smoby Toys is a clever 3-in-1 vehicle for children 10 months and over, which can simply grow along with the child through gradual conversion. In line with the developing motor skills of the child, the parents can use the vehicle as a sporty tricycle, a tricycle with handle and as a practical ride-on.

Especially innovative is the exclusive steering system. Using the parent handle connected with the front wheel, the parent can steer to the left and right and thus assist the child when steering. The extensive equipment with safety ring, ergonomically shaped seat, safety belt and wide footrests provides the best possible protection for the little ones. The play functions integrated in the safety ring, such as the rear view mirror, horn, gear lever, key and car steering wheel prevents boredom. The practical sun canopy in a colourful design provides shade and a removable bag completes the child-friendly facilities.

And because children soon get bigger, the tricycle is suitably extendable. The seat and parent handle can be suitably adjusted to the height of the child and can be removed later on.

The quiet and non-slip wheels provide the parents with additional comfort and joy. The sturdy metal frame and high-grade plastic components of the Baby Driver Komfort manufactured in Spain ensures long-lasting enjoyment and highest safety. Smoby Toys gives a three-year warranty for the vehicle.

Soft and cuddly Disney heroes from Simba Toys

Fri, 01 Feb 2013 13:39:58 +0100

The renowned figures from Walt Disney accompany children from a very early age. Lovingly drawn characters tell romantic fairytales, exciting adventures and beautiful stories and, of course, the little ones want to snuggle up and cuddle with their heroes.

Simba Toys offers an extensive range of furry, cuddly figures from Winnie the Pooh and his friends, the Muppet Show, Cars, Mickey and Minnie Mouse, Finding Nemo and many other Disney figures.

The novelties in 2013 include Jake and the Never Land Pirates, which, as soft toys, can be taken along to every adventure.

One can fly through the air and experience terrific adventures with the cuddly soft planes from the new film Planes.

Winne the Pooh bear accompanies children from a very early age. With a rattle, comfort blanket, squeaker and cuddly toys, the Baby Line provides lots of activity and also a friend to cuddle.

The Disney soft toy range is available in various price ranges and sizes from 15 to 80 cm.

New dimensions for the model railway: Innovations elevate true to the original design and play value

Thu, 31 Jan 2013 09:10:26 +0100

For 2013 the Modelleisenbahn Holding from Salzburg (Austria) brings a whole world of new applications to market in regard to the Z21. They all have the goal of raising the archetype-fidelity of rail operations to a new level and to offer multi-faceted entertainment with model trains for various target groups. This to date unprecedented combination of virtual and real elements by Fleischmann and Roco is, in the view of CEO Leopold Heher, the future of the model railway:
"Our benchmark is the archetype operation. We complete the model railway and offer by way of the digital elements even more archetype-fidelity."

Innovations for more entertainment
The fundamental innovations are: driver cabs for, for example, the new ICE and external products such as the Big Boy, the first locomotive camera with a live image in the driver's cab, the neoteric infrastructure game "Rangero", the digital table system "smartRail" as well as, for the first time, play operation with multiple traction.

New driver cabs for Z21: The hitherto four virtual driver's cabs will be regularly – also for international model trains – supplemented. Furthermore, there is for the first time a virtual signal box, whereby a mechanical signal box is photorealistically depicted on the tablet and operated with the archetype-faithful point levers.

Live through the model train world with the loco camera: With the first live image loco camera, an image of their own railway system can be transmitted, live and from the drivers perspective in the cab, onto the tablet. With this the model railway fan can actually see in the screen precisely where his train is currently driving on the layout.

First infrastructure game: Uncharted territory is being encroached upon with "Rangero". It is the first infrastructure game for model railways, one that connects virtual and physical components and, via the internet, will enable formation of a global community.

Track conveyor belt without a space requirement: The "smartRail" in H0 is an approximately 50 centimeters long table facility with an integrated Z21 function, on which various operating states of a loco can be replicated, without requiring the space for a model layout. (Cobbled together from snippets, actually!)

Multiple traction for model railways: The Z21 facilitates so-called multiple traction considerably. The locomotives are calibrated on a test track and then run "in tandem" without problem.

Fleischmann and Roco present numerous new products: H0 highlight of the year at Fleischmann is the new construction of the ICE Class 407. The Fleischmann vehicle is distinguished by its perfect scale, and thus presents the latest generation of the ICE in a model for the first time. For 2013 Roco will continues its path of digitization and innovation. Distinctive new constructions are the self-propelled snowblower Xrotm 96 of the SBB, the electric locomotive from Class 151 of the Deutschen Bundesbahn as well as the diesel locomotive "Hummel" (Bumblebee) from Eastern Europe.

Light turnover growth of three percent
The Modelleisenbahn Gruppe concluded the past economic year with 49 million euros compared to 47.5 million euros (2011). That's a sales increase of three percent.

The Enterprise
The Modelleisenbahn Holding GmbH with its head office in Bergheim near Salzburg (Austria) is, with its two brands Fleischmann and Roco, the market leader in the segment DC as well as number two in the European market for model railways. It currently has 640 employees in four countries and achieved a turnover of 49 million euros (2012). The Modelleisenbahn Holding GmbH pursues a multi-brand strategy, whereby Roco distinguishes itself through digital innovations and a strong international product range. Fleischmann is, with its more than 125-year history, the German icon amongst the DC model railways.

www.modelleisenbahn-holding.com
www.fleischmann.de
www.roco.cc

International Toy Fair 2013 shows the future of playing: classic and digital too

Thu, 24 Jan 2013 00:00:00 +0100

Fair fully booked again with 2,742 exhibitors from 60 countries
Sascha Lobo as keynote speaker at the Global Toy Conference

Digital applications on mobile terminals are capturing the world – and now the toy world too. This is shown by many of the 2,742 companies (2012: 2,776) with their new products at the International Toy Fair in Nuremberg from 30.1 to 4.2.2013. These include classic toys that take on totally new play dimensions through applications. Spielwarenmesse eG focuses on this latest development in its special show on Toys 3.0 – The Next Generation at the Mitte (central) entrance of the exhibition centre. The organizing team are preparing other ground-breaking themes for industry and trade at the Global Toy Conference on Monday, 4.2.2013. The Internet expert Sascha Lobo opens the conference on Digital Worlds – Success with Online Marketing and E-Commerce with his keynote on the future and trends of the digital society.

International Toy Fair fully booked for the 64th time
The 17 halls of the Nuremberg exhibition centre are fully occupied again, which is the 64th time the International Toy Fair has been booked up since its premiere in 1950. One of the halls now sparkles in a totally new look after modifications last year, when Spielwarenmesse eG implemented a new presentation concept for the permanent stand tenants in hall 12.2. Many of the exhibitors in this hall used the modification work as an opportunity to redesign their own stands. All the permanent stand tenants signed new 5-year tenancy contracts with Spielwarenmesse eG, which show that they value the International Toy Fair as the right fair for presenting their company in the long term. The stands offer toy traders lots of inspiration for product presentation.

Special show and study examine Toys 3.0
Classic and digital play ideas merge to become the toys of tomorrow. Besides consoles, mobile terminals with applications now offer extra play functions. This development runs through all eleven product groups at the International Toy Fair – from games, puzzles, cuddly animals, racing cars and model railways to building toys. In order to research the Toys 3.0 trend, Spielwarenmesse eG commissioned the market research company iconkids & youth international research GmbH to conduct a study. The kids and youth researchers examined the play behaviour and potentials of Toys 3.0 in five countries. Traders and manufacturers get the results at the special show in NCC Mitte and at the Toy Business Forum in hall 4 from 13:00 to 15:00 on Saturday, 2.2.2013.

Information for toy traders
Spielwarenmesse eG has declared Sunday, 3.2.2013, as Traders’ Day for toy traders. An extra programme offers guided tours of selected suppliers and visits to the most important focal points of the International Toy Fair. On all days of the fair, special shows and pavilions help buyers and traders to quickly find their way around the some 1 million products, including 70,000 new products. For example, buyers find the industry’s start-ups in hall 11.1 in the Young Innovative Companies Pavilion and 51 first-time exhibitors in the New Exhibitor Center. In the 13 country pavilions in halls 11.0 and 12.0, exhibitors present toys specific to the various countries. The InnovationCenter in hall 4 provides an overview of the new products and the ToyAward winners. The Toy Business Forum also takes place there daily from 13:00 to 15:00 from 31.1.2013 onwards with a programme of practical talks and presentations on markets, trends and licenses. Detailed information about the fair programme is available on the Internet at www.toyfair.de/highlights.

The products and knowledge offered by the programme at the International Toy Fair 2013 provides visitors with the necessary contacts and an extensive overview of the market for planning their business year.

24.1.2013 – km
Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,
30.1–4.2.2013

And the ToyAward of the International Toy Fair 2013 goes to…

Tue, 29 Jan 2013 00:00:00 +0100

Five new play ideas win the ToyAward 2013
Traders’Favourite as main winner to be announced on 4.2.2013

Balancing beakers, mysterious mythical creatures, physics by playing, high-speed slot car racing and a talking robot – these are the award-winning features of the five winners of the ToyAward 2013. Spielwarenmesse eG presents the coveted award at the opening ceremony for the tenth time. The following products are the winners of the competition for the ToyAward:

Category Baby&Infant (0-2 years)
Tobbles Neo / Fat Brain Toy Co.

Category PreSchool (3-5 years)
Night of the Magic Shadows / Habermaaß GmbH

Category SchoolKids (6-10 years)
Bumm Bumm Balloon / Schmidt Spiele GmbH

Category Teenager&Family (over 10 years)
SIKU Racing / Sieper GmbH

Category SpecialAward of the Toy Fair Special Toys 3.0
RoboMe / SABLON Germany GmbH

The winners of the ToyAward stand out from the other products entered for their play idea, their concept and their creative design. The jury also judges the material properties and safety aspects. The five categories of the ToyAward are based on target groups: Baby&Infant, PreSchool, SchoolKids, Teenager&Family, and SpecialAward of the Toy Fair Special Toys 3.0. The award provides guidance for consumers and the trade in view of the great variety of new products. All visitors have the opportunity to choose their personal favourite as “Traders’Favourite” from the winners of the ToyAward until 4 February 2013. This main prize will be announced at the closing press conference and the winner will receive prize money of 20,000 euros.

29.1.2013 – sah

The following information about the winners of the ToyAward at the Spielwarenmesse International Toy Fair Nürnberg 2013 is available on the Internet:
• Photos at www.toyfair.de/photos
• Product descriptions at www.toyaward.de

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,
30.1–4.2.2013

New Star Wars SIGG bottles guard against the force of thirst

Tue, 29 Jan 2013 13:19:26 +0100

Frauenfeld, Switzerland, January 22, – Three new SIGG bottles take on the roles of elegant ‘weapons’ in the hands of Star Wars fans – and of any passing Jedi of course. Three of the epic space opera’s iconic characters get their own dedicated designs. The darker side of Darth Vader is mirrored by a sleek black and grey colour-scheme, elegantly punctuated with a mesmerising lightsaber. A Darth Maul bottle alludes to this master of combat’s reputation as assassin with a close-up of his distinctive red and black face and piercing yellow eyes. No Star Wars set would be complete without a tribute to Yoda, widely acclaimed as one of greatest movie characters of all time. Peering animatedly out of the bottle’s surface he begs the question of whether more refreshment could have extended his life beyond the already impressive 900 years achieved on screen.

The Star Wars SIGG bottles have a capacity of 0.6L and are 100% recyclable. They are available from the official online shop (www.sigg.com) and from SIGG retailers around the world. May the Force be with them!

SIGG – SWISS MADE. SINCE 1908.
SIGG Switzerland AG, the Swiss company rich in tradition, represents a unique success story. Established in Switzerland over 100 years ago, SIGG today focuses on recyclable aluminum drinking bottles. The “Original Swiss Bottle” is manufactured in Frauenfeld, Switzerland. Over 90% of its production is exported thanks to a strong global reputation for quality, design and ecology. All SIGG bottles are durable and 100% recyclable. Every year SIGG launches a new Design Collection and for many years now has had samples exhibited at the Museum of Modern Art (MoMA) in New York. Mainly appreciated by hikers and mountaineers initially, the SIGG bottles satisfy today’s strong sustainability trend. They have also developed into a fashionable lifestyle accessory and are favourites of celebrities such as Gisele Bündchen, Cameron Diaz and Zac Efron.

Note for editors:
We will gladly send you printable images and sample bottles for shootings on request.

KETTLER 2013: KETTLER adds fun and action to every garden

Fri, 25 Jan 2013 14:33:26 +0100

Playing outside is the greatest pastime for children and parents alike. The high quality sandboxes, swings, high bars and slides made by KETTLER are always part of it. In 2013, three new models are celebrating their premiere: The swings VARIO 3 and VARIO 5 in modular construction and the new water slide turn your garden at home into the perfect playground.

Diversified, exciting and durable – also in 2013, KETTLER toys show you how to turn your garden into a paradise playground. Newly included in the product range: The swings VARIO 3 and VARIO 5 that can be flexibly expanded due to their modular construction. By combining different swing elements like the VARIO gondola or the VARIO glider accessory, individual play wishes can be considered and quickly realized. The included ground anchors that can be easily fixed in the earth provide a secure stand. This way, you can turn your own garden into a popular playground for small adventurers. Clever details like the innovative swing suspension construction that prevents the formation of loops, or the protective corners provide safety and emphasize the longstanding experience of KETTLER in toy construction.

FUN AND TOYS FOR WATER LOVERS
The new water slide with integrated water connection is a guarantee for never-ending summer fun. Simply connect the garden hose and you are ready to go! Either alone or in combination with the VARIO 5 swing, this will transform your garden into your personal outdoor water world in no time.

Of course, all toys are produced in high KETTLER-quality “Made in Germany” and have the TÜV- and GS-certification mark. The robust, scratch-proof polyester coating not only gives the toys a brilliant look but also easily survives hard winters in the garden. Therefore, KETTLER toys have been known for highest quality and safety standards for over 60 years, and guarantee long-lasting enjoyment.

Further information under www.kettler.net.

VARIO 3 (available as of January 2013)
- Dimensions (W x H x D): 300 x 200 x 185 cm
- Weight: 44 kg
- Frame made of polyester-coated, separable precision steel pipes
- Swing with adjustable ropes and safety hooks
- Gondola and glider accessory with plastic seats and safety suspension
- Increased safety with corner protectors on gondola and glider accessory
- No loop formation possible due to innovative swing suspension
- 4 ground anchors for setting in concrete
- Expansion possible through toddler safety seat
- Single swing elements loadable up to 50 kg
- TÜV/GS certified

VARIO 5 (available as of January 2013)
- Dimensions (W x H x D): 224 x 216 x 250 cm
- Weight: 44 kg
- Frame made of polyester coated, separable precision steel pipes
- Modular system – for easy exchange of up to 4 swing elements
- Swing with adjustable ropes and safety hooks
- Slide basin with water connection and flat ending made of high quality plastic
- No loop formation possible due to innovative swing suspension
- 4 ground anchors for setting in concrete
- Expansion possible through VARIO glider accessory, VARIO gondola and toddler safety seat
- Single swing elements loadable up to 50 kg
- TÜV/GS certified

WATER SLIDE (available as of January 2013)
- Dimensions (W x H x D): 197 x 134 x 120 cm
- Weight: 13 kg
- Slide basin with integrated water connection and flat ending
- Skid-proof steps made of high quality plastic
- High stability, slide does not have to be set in concrete
- Optional ground anchors for additional safety included
- Entry height 100 cm
- Loadable up to 50 kg
- TÜV/GS certified

KETTLER 2013: Little adventurers go mobile – on two and three wheels

Fri, 25 Jan 2013 14:18:17 +0100

Balance bikes and tricycles are the first steps into modern mobility. Already for small children, the greatest thing is to be able to get around on their own. And in the process, they train their motor skills, practice coordination, and learn complex motion sequences. This makes the transition to bicycles a piece of cake for the small trikers and bikers later on. This is why KETTLER expands the product range of toy vehicles by 11 innovative models in 2013 that are available in different designs.

The Toptrike Air BOY in its distinct red/white design and the identically constructed Toptrike Air GIRL in grey/pink lacquer have their premiere in 2013. Both models have the innovative, four-way adjustable frame that allows you to set the tricycle to two to five year-olds in just a few steps. Typical for KETTLER: Technical refinement like the handlebar that can be anchored in a straight position and the extendable push rod with a convenient net for utensils. This way the little racers can be pushed easily and conveniently if they run out of air. The young pilots also benefit from the patented freewheel automatics. Because even if Mom or Dad produce speed, the little ones can have their feet resting on the pedals. A further highlight of the Toptrike Air models: The distinct air-filled tires that not only look cool, but also provide special driving pleasure and a good grip.

FUNTRIKE: THE NAME SAYS IT ALL
The Funtrike guarantees a variety of colours and lots of fun in 2013. With this model the kids can choose between three designs: the Funtrike EMMA in green/red, the Funtrike WALDI in blue and the Funtrike PABLO in purple – something for every taste. Of course, all the modern features that characterize a KETTLER-tricycle are included: High bucket seat, freewheel automatics and height-adjustable push rod and the convenient, tiltable sand shovel.

GET ON THE BALANCE BIKES, GET SET, GO ...
There is also news about the balance bikes: The winner Speedy 10” awarded by „Stiftung Warentest“ is now available in a brand-new grey/white/red RALLYE-design. The SPEEDY 12.5”-series was produced in 3 new, trendy designs, namely EMMA in a modern green/white/red, WALDI in blue, and PABLO in purple. The models Run Air BOY in red/white and Run Air GIRL in pink/grey are also new. Both have high quality, 12.5 inch air tires with ball bearings and the newly constructed low-entry frame. Balancing bike newbies can get on this vehicle easily and have secure seating on the ergonomic seat developed by child physiotherapists. And after picking up speed, the mini bikers can simply put their feet on the integrated footboard and enjoy the ride. All models have in common that they are produced in high KETTLER quality and are equipped with the GS-certification mark from the TÜV. The robust, scratch-resistant polyester or acryl-coating not only looks good but easily handles heavy duty usage as well. This guarantees the high quality and safety standard that KETTLER is known for now for over 60 years.

Further information under www.kettler.net.

FUNTRIKE (EMMA,WALDI & PABLO) – available as of January 2013
- Dimensions (W x H x D): 72 x 50 x 50 cm
- Weight net/gross: 5.3 kg/6.3 kg
- High quality round tube frame with scratch-proof polyester coating
- Smooth-running wheels, front wheel with freewheel automatics
- Handlebar angle limitation
- High tilting safety due to low centre of gravity
- Adjustable bucket seat with high backrest
- Handbrake effective on both back wheels
- Tiltable sand shovel with lock
- Separable, adjustable push rod
- Loadable up to 50 kg
- Age recommendation: 2-5 years
- TÜV/GS certified

TOPTRIKE AIR (BOY & GIRL) – available as of January 2013
- Dimensions (W x H x D): 76-82 x 56 x 51cm
- Weight net/gross: 8.5 kg/10 kg
- High quality tunnel pipe frame with scratch-proof polyester coating
- 4-fold adjustable and separable frame that grows along with your child
- Handlebar can be anchored in straight position
- Handlebar angle limitation
- Smooth-running, air-filled tires, front wheel with freewheel automatics
- High tilting safety due to low centre of gravity
- Adjustable bucket seat with high backrest
- Handbrake effective on both back wheels
- Tiltable sand shovel with lock
- Separable push rod with high adjustment and integrated utensil net
- Loadable up to 50 kg
- Age recommendation: 2-5 years
- TÜV/GS certified

SPEEDY 10’’ RALLYE – available as of January 2013
- Dimensions (W x H x D): 79 x 52 x 43 cm
- Weight net/gross: 3.3 kg/4.1 kg
- Steel pipe frame with robust acrylic coating
- 10“-inch wheels with ball bearing with maintenance free plastic tires
- Padded seat adjustable from 33-43 cm
- Safety handles and handlebar padding
- Easy assembly
- Loadable up to 50 kg
- Age recommendation: 2-5 years
- TÜV/GS certified

SPEEDY 12,5’’ (EMMA,WALDI & PABLO) – available as of January 2013
- Dimensions (W x H x D): 93 x 58 x 42 cm
- Weight net/gross: 4.1 kg/5 kg
- Steel pipe frame with scratch-resistant polyester coating
- 12.5“- inch wheels with ball bearing with maintenance free plastic tires
- Padded seat adjustable from 33-43 cm
- Safety handles with child adequate hand brake and handlebar padding
- Easy assembly
- Loadable up to 50 kg
- Age recommendation: 2-5 years
- TÜV/GS certified

RUN AIR (BOY & GIRL) – available as of January 2013
- Dimensions (W x H x D): 92 x 54 x 42 cm
- Weight net/gross: 5.5 kg/6.5 kg
- Novel low entry with footrest, ideal for balancing bike beginners
- Ergonomic seat, developed by child physiotherapists
- Steel pipe frames with scratch-proof polyester coating
- 12.5“-wheels with ball bearing and air-filled tires
- Padded seat adjustable in height from 34-43 cm
- Safety handles with child adequate hand brake and handlebar padding
- Stable side stand
- No handlebar angle limitation
- Simple assembly
- Loadable up to 50 kg
- Age recommendation: 2-5 years
- TÜV/GS certified

KETTLER 2013: The KETTCAR-success story continues

Fri, 25 Jan 2013 14:14:50 +0100

After more than 15 million sold KETTCARs in the KETTLER-history of over 50 years, the success story continues in 2013. The traditional German company presents four new mini racers with the models DAKAR AIR, BARCELONA AIR and BARCELONA that promise pure pleasure in motion.

Dakar and Barcelona – two cities that stand for world famous car races are the name patrons of the new KETTCAR models 2013 made by KETTLER. The race trio DAKAR AIR, BARCELONA AIR and BARCELONA will get children between five and ten years queued at the starting line. The dynamic appearance reminiscent of formula 1 cars underlines the athletic character of the smaller race cars: The DAKAR AIR emphasises its racing ambitions with the successful orange/black plastic coating and a colour coordinated steering column cover. The BARCELONA AIR is available in black/red and in stylish black/green. The models BARCELONA AIR and DAKAR AIR are built on robust air-filled tires with sporty rim caps. They provide the small cult race cars with sufficient grip and allow ambitioned mini racers to speed around curves safely. The BARCELONA model enters the race in a black/red/white outfit on robust plastic tires.

TÜV-CERTIFIED AND MADE IN GERMANY
All models are equipped with the GS-certificate mark from the TÜV and are equipped with a hand brake effective on both back brakes. The robust scratch-resistant polyester coating survives even the hardest trips of the small cult race cars. And the new ergonomically shaped bucket seat ensures fast pit stops: It can be adjusted quickly even by young pilots without tools and can be adapted to the respective height of each driver.

Further information at www.kettler.net.

DAKAR AIR (in stores as of January 2013)
- Dimensions (W x H x D): 125 x 67 x 72 cm
- Weight net/gross: 17 / 19.6 kg
- High quality steel frame with scratch-proof polyester coating
- Air-filled tires with athletic rim caps
- Optional freewheel
- Ergonomically shaped bucket seat adjustable without tools
- Closed safety chain box
- Tilt-free bottom bracket
- Hand brake effective on both back wheels
- Skid-proof pedals
- Age recommendation: 5-10 years
- TÜV/GS certified

BARCELONA AIR (in stores as of January 2013)
- Dimensions (W x H x D): 125 x 67 x 72 cm
- Weight net/gross: 17 / 19.5 kg
- High quality steel frame with scratch-proof polyester coating
- Air-filled tires with athletic rim caps
- Optional freewheel
- Ergonomically shaped bucket seat adjustable without tools
- Closed safety chain box
- Tilt-free bottom bracket
- Hand brake effective on both back wheels
- Skid-proof pedals
- Age recommendation: 5-10 years
- TÜV/GS certified

BARCELONA (in stores as of January 2013)
- Dimensions (W x H x D): 125 x 67 x 67 cm
- Weight net/gross: 16 / 18.5 kg
- High quality steel frame with scratch-proof polyester coating
- Air-filled tires with athletic rim caps
- Optional freewheel
- Ergonomically shaped bucket seat adjustable without tools
- Closed safety chain box
- Tilt-free bottom bracket
- Hand brake effective on both back wheels
- Skid-proof pedals
- Age recommendation: 5-10 years
- TÜV/GS certified

How to be an Explorer of the World

Thu, 24 Jan 2013 18:15:01 +0100

The aspects of things that are most important for us are hidden cause of their simplicity and familiarity... This is one of the ideas from a simple list of educational toys and experimental kits we developed and resumes what we've to offer. For the moment we just reveal a "sexy" bite of what is being designed here in Portugal, to be shown at NB Toy Fair 4-B-54.

15 new products at the International Toy Fair are dying to win the ToyAward 2013

Thu, 24 Jan 2013 00:00:00 +0100

The excitement is mounting, because the tenth presentation of the ToyAward at the International Toy Fair is getting closer. In the race for the trophy, 227 companies entered a total of 380 products (2012: 371) before the fair. The figures show that the companies’ interest in the ToyAward has increased again over the previous year (179 participants). A jury of experts comprising trade representatives and social and play educationalists nominated 15 innovative new products at the fair in the altogether five categories. This means three new toys or games per category take their marks.

The curtain will be raised at the opening ceremony of the Spielwarenmesse International Toy Fair Nürnberg on 29.1.2013, when the product that has convinced the jury with its play fun, creativity, safety, material, and ease of understanding will be announced for each category. The five lucky winners can look forward to the ToyAward.

The award-winning products then have the opportunity to play for the hearts of the professional audience. The five winning products will be on display in the InnovationCenter in hall 4 from 30.1 to 4.2.2013, where visitors can examine them and choose their personal favourite by scanning their entrance ticket. Spielwarenmesse eG will raffle an iPhone 5, an iPad and an iPod touch among the visitors taking part in the voting. The main winner, the ToyAward Traders’Favourite, receives prize money of 20,000 euros for marketing his product. The winner will be announced at the closing press conference of Spielwarenmesse eG on Monday, 4.2.2013.

The following products have been nominated for the ToyAward 2013 in five categories:

Category Baby&Infant (0-2 years):

Large Play Set In the Zoo / Habermaaß GmbH
Stacking Wood Set C / GOTOY ApS.
Tobbles Neo / Fat Brain Toy Co.

Category PreSchool (3-5 years):

JoJo See You Simon Says / Silverlit Toys Manufactory Ltd
KORXX 56 / KORXX Patricia Kuch
Night of the Magic Shadows / Habermaaß GmbH

Category SchoolKids (6-10 years):

4D Cityscape Time Puzzles / 4D Cityscape Inc.
Bumm Bumm Balloon / Schmidt Spiele GmbH
Kakerlakak / Ravensburger Spieleverlag GmbH

Category Teenager&Family (over 10 years):

EVOLUTION. The Origin of Species / RBG GbR
Live Kicker / Felix Finger & Marcel Führer GbR
SIKU Racing / Sieper GmbH

Category SpecialAward of the Toy Fair Special Toys 3.0:

iPawn® Pool Billiards / Jumbo Spiele GmbH
RoboMe / SABLON Germany GmbH
Sphero / Orbotix, Inc.

All information about the ToyAward, the jury and the winners in the past years is available at www.toyaward.com.

The jury for choosing the ToyAward 2013 comprises the following members:
Axel Dammler, iconkids&youth international research GmbH (DE)
Andrew Dobbie , Gameplan Europe Ltd (UK)
Margit Hoffmann, HOFFMANN SPIELWAREN GmbH (DE)
Hans Jörg Iden, duo schreib & spiel (DE)
Dr. Thomas Märtz, VEDES AG (DE)
Achim Rövenich, SPIEL & SPAß GmbH (DE)
Andreas Schäfer, idee+spiel (DE)
Vincent Stozicky, JouéClub (FR)
Rainer Weiskirchen, TÜV Rheinland Group (DE)
Thomas Wodzicki, Spielmobile (DE)

24.1.2013 – sah/sr

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 30.1–4.2.2013

Toys 3.0 study for the International Toy Fair shows: 8 to 30-year-olds play analogue and digital

Thu, 24 Jan 2013 00:00:00 +0100

Study on the use of classic and electronic toys in Germany, Great Britain, the USA, South Korea and Brazil
Toys 3.0 special presents study results from 30.1 to 4.2.2013 in the Nuremberg exhibition centre

Digital evolution instead of revolution: For Toys 3.0 – The Next Generation, the special show at the International Toy Fair 2013, the fair organizer has determined the play habits in five representative toy markets. iconkids & youth, the market researcher commissioned to conduct the study, shows in its report that the 8 to 30-year-olds in Germany, Great Britain, the USA, South Korea and Brazil are completely socialized with electronic toys. As to be expected in an online study, the 2,500 respondents have a high affinity for computers and co. 96 per cent of them say they play on electronic equipment like consoles, computers or smartphones. Nevertheless, 90 per cent of the participants in the study also remain faithful to the classic toys. A large 89 per cent share use electronic equipment and real toys, so that the study shows a peaceful coexistence between the forms of play instead of competition between them. All results are presented in detail at Toys 3.0 – The Next Generation, the special show at the International Toy Fair in Nuremberg from 30.1 to 4.2.2013.

Combining the strengths of electronic and classic toys
The respondents would like to experience action when playing on a game console and enter complex play worlds when playing on the computer. For mobile phones and tablets, they currently prefer the easy games for in between: quick to learn with short and clearly defined play sequences. Industry and trade can skilfully use the trend of extending classic toys by adding digital play functions, if they establish clear added value for the players through the combination of the two forms of play.

The Toys 3.0 study shows that the respondents expect:

better suitability for playing in terms of variation of game length
more complexity through more levels or more stages of difficulty
more versatility through multi-player modes or chance components
a greater attraction and more exciting play through more effects
as far as 3D-effects or augmented reality

Still scope for development of interest in iToys in Germany
All the countries examined show that a clear interest exists in the combination of electronic and classic toys – only Germany is reacting rather cautiously. The respondents from Brazil (68 per cent), Great Britain (65 per cent), South Korea (65 per cent) and the USA (70 per cent) would be prepared to spend more on toys if these could be used with an electronic device. So far only 44 per cent of consumers in Germany would pay more for this.

2,590 persons aged between 8 and 30 years were interviewed for the Toys 3.0 study in Brazil, Germany, Great Britain, South Korea and the USA in September and October 2012. The results of the study are presented in the form of a knowledge brochure and at the Toys 3.0 special at the International Toy Fair in Nuremberg. More information about the study and the Toy Fair Special Toys 3.0 – The Next Generation can be found at www.toyfair.de/toys30.

24.1.2013 – sd

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,
30.1–4.2.2013

Global Toy Conference develops opportunities on the Internet

Thu, 24 Jan 2013 00:00:00 +0100

Conference for traders and manufacturers in Nuremberg on 4.2.2013

Theme: Digital Worlds – Success with Online Marketing and E-Commerce

Online trade is growing – the opportunity for toy traders and manufacturers to profit from the development instead of complaining about it. The Global Toy Conference invites them. The speakers at the international conference open the doors to digital worlds on 4.2.2013. They explain success strategies for online marketing and e-commerce and their various presentations show how social media and targeted content marketing simplifies finding and binding customers. The Internet site www.globaltoyconference.com presents all the topics and speakers and contains information on registration. The conference takes place parallel to the Spielwarenmesse International Toy Fair Nürnberg in the NCC Mitte congress centre of the exhibition centre.

Keynote speaker Sascha Lobo will take conference participants on a journey into the future of online marketing. The brilliant Internet expert and book author advises companies on what course they must set today in order to take advantage of the trends in the digital society. To make sure the accompanying social media activities are also well thought out, Curt Simon Harlinghausen presents strategies and methods for measuring success. The front-runner in social media is Managing Director of AKOM360 GmbH and will inspire the conference participants with his many years of valuable experience.

Conference tickets can be purchased in advance for 199.00 euros each until 12:00 on 29.1.2013. Last-minute buyers pay 249.00 euros at the conference ticket desk. The price includes lunch.

24.1.2013 – hsh / km

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,
30.1–4.2.2013

Supporting events at the 64th Spielwarenmesse International Toy Fair Nürnberg 2013

Thu, 24 Jan 2013 00:00:00 +0100

Events on the fair site

PressPreview – the new products show for the press
Tuesday, 29.1.2013, 09:00-13:00, NCC Ost
At this event before the official start of the International Toy Fair, the companies vividly highlight their new products for the media and buyers with the help of celebrities and models.
More information: www.toyfair.de/press/presspreview

Opening ceremony of the Spielwarenmesse International Toy Fair Nürnberg 2013
Tuesday, 29.1.2013, 18:30, Brüssel hall, NCC Mitte, level 1
Presented by: Christine Henning
The International Toy Fair 2013 is officially opened by its patrons, Horst Seehofer, Minister-President of the Free State of Bavaria, and Dr. Ulrich Maly, Lord Mayor of Nuremberg. The ToyAward is presented to the most creative play ideas in five categories at a ceremony during the official opening.

Press briefings
Wednesday to Saturday, 30.1-2.2.2013, 09:30-09:45, east (Ost) press centre in the PressCorner, NCC Ost, level 1
All newly accredited journalists obtain useful knowledge about the International Toy Fair 2013.

Press Get-together (for press only)
Thursday, 31.1.2013, 17:30–19:30, NCC Ost, level 3
Ernst Kick, Chief Executive Officer of Spielwarenmesse eG, Kyra Mende, Press Officer, and the press team cordially invite all press representatives to this get-together.

Brilliant fireworks display
Saturday, 2.2.2013, 18:05, above the exhibition halls
A festive fireworks display lights up the sky over the International Toy Fair.

Ecumenical church service in German and English
Sunday, 3.2.2013, 13:15-14:00, Nizza room, NCC Mitte, level 1
The ecumenical church service offers an opportunity for reflection for those wanting to escape the hustle and bustle of the fair for a few moments.

Presentation to honour exhibitors, St. Petersburg foyer
Sunday, 3.2.2013, 18:00, NCC Ost, level 2
72 exhibitors celebrate their jubilee of 25 or more years at the fair in 2013. Spielwarenmesse eG congratulates and thanks the loyal companions for their many years of cooperation.

Global Toy Conference
Monday, 4.2.2013, 09:30–16:15, NCC Mitte, level 1
Registration for active reporters takes place in advance in the east (Ost) press centre and on Monday in the foyer of Brüssel hall
Under the theme of “Digital Worlds – Success with Online Marketing and E-Commerce”, leading trend researchers and toy experts provide information on the opportunities offered by the virtual world.
The complete programme of presentations is available at: www.globaltoyconference.com.

Closing press conference of Spielwarenmesse eG (for press only)
Monday, 4.2.2013, 11:00, Hongkong room, NCC Ost, level 1
The last day of the 64th International Toy Fair is the right time to sum up the fair and to announce the main winner of the ToyAward, which is chosen by the visitors and presented with the “Traders’ Favourite” award.

Daily events for press & visitors on the fair site

ToyKnowHow – the knowledge programme at the fair

Toy Business Forum
Thursday to Monday, 31.1-4.2.2013, 13:00-15:00, hall 4, stand C19-E-20
Presented by: Sylvia Kunert
The forum focuses on a different topic each day, when experts discuss the current developments in the industry at short presentations.

Thursday    Trends: Knowing Today What Tomorrow will Bring
Friday   Social Media: Can We Manage Without?
Saturday   Toy Fair Special Day: Toys 3.0 – The Next Generation
Sunday   Marketing: Boosting Customer Retention, Increasing Motivation to Buy
Monday   Licenses: The Trends in 2013

On Saturday at 13:00, speaker Axel Dammler, Managing Director of iconkids & youth, presents the results of the study for the Toy Fair Special “Toys 3.0 – The Next Generation”. The overview of themes for all events is available at www.toyfair.de/toybusinessforum and in the fair calendar. The cooperation partner is the magazine “das spielzeug”.

Special show “Toys 3.0”, central (Mitte) entrance
How can traditional play be combined with the digital world? This year the International Toy Fair provides the answers to this question on an area of 300 m2. The focus is on classic toys with electronic play functions. There are various product demonstrations each day.

ToyInnovation – the International Toy Fair’s innovation programme

ToyAward, InnovationCenter, hall 4, C-19–E-20
A jury of experts chooses the most creative new products in a two-stage selection procedure and these products receive the ToyAward in five categories. The fair visitors are called upon to choose a main winner in the InnovationCenter, which then receives the “Traders’ Favourite” award.

InnovationCenter, hall 4, C-19-E-20
The InnovationCenter is the place to go for visitors looking for an overview of new products and trends in the toy world. The nominations and winners of the ToyAward 2013 are also on display here. The new products are also listed in the free InnovationGuide: www.toyfair.de/online-catalogue/innovationguide

easyPICK
The new easyPick information tool makes it possible to transfer information easily and quickly for the first time. Swiping a personal e-card over card readers at the central (Mitte) entrance, in hall 12.2 and in the press centre transfers the user’s contact details and the information collected can be called up on the PC at home.

ToyNetwork – where the toy network meets

GamesCafé, hall 10.0, stand B-05
Many game designers present their latest game ideas personally. The GamesCafé is a cooperation between the German Games Archive in Nuremberg, the Game Designers Association (SAZ) and Spielwarenmesse eG.

New Exhibitor Center, hall 11.1
The New Exhibitor Center at the International Toy Fair in Nuremberg offers interested visitors direct contact with more than 54 first-time exhibitors from all over the world. All stands and entries of new exhibitors in the online catalogue are marked “New”.

Young Innovative Companies, hall 11.1
27 start-ups present “Innovations made in Germany” in the Young Innovative Companies Pavilion. The project supported by the Federal Ministry of Economics and Technology is present at the International Toy Fair for the third time.

International country pavilions, various halls
14 country pavilions make it easier to specifically search for the products of individual national markets. The International Pavilion Guide also provides a comprehensive and detailed overview of all exhibitors. This brochure is obtainable at the fair information desks or on the Internet at www.toyfair.de/online-catalogue/international-pavilion-guide.

Testing & Inspecting Center, hall 11.1
The toy industry focuses on toy safety. International test institutes present their services and test methods in the Testing & Inspecting Center.

ToyShop in NCC Ost, level 0
Anyone wanting to take home a piece of the fair will find a variety of products with the International Toy Fair logo in the ToyShop. The high-quality business, leisure and lifestyle articles make ideal souvenirs or mementoes.

Events in Nuremberg city

Photo & interview session for Enjoy Toy Fair City – Nürnberg spielt mit!
Monday, 28.1.2013, 11:00, in Galeria Kaufhof department store, 2nd floor, Königstraße 42-52, 90402 Nürnberg (for press only)
Spielwarenmesse eG and the Business Initiative Group provide information about the city marketing programme parallel to the International Toy Fair and about the premiere of the Toon Walk, a parade of comic figures through the city centre.

26th Nuremberg Games Festival, 1–5.2.2013
eckstein, Burgstraße 1-3, 90403 Nürnberg
A games centre with more than 800 board and card games, workshops, new product tests and the Long Night of Games invite visitors to play.
More information at: www.nuernberger-spiele-fest.de.

Toy Museum, Karlstraße 13-15, 90403 Nürnberg
Opening times/prices: www.museums.nuremberg.de/toy-museum
Sunday 3.2.2013, 18:30, guided tour with the Director, Dr. Helmut Schwarz.
The Toy Museum presents four floors of toys dating from the ancient world to the present day. The exhibition on “Marvels of Technology – 100 Years of Schuco Toys” transports visitors back to the years of the economic miracle, when the company was Europe’s biggest toy producer.

Germanisches Nationalmuseum, toy collection of 20,000 exhibits
Kartäusergasse 1, 90402 Nürnberg
Opening times and prices can be seen at www.gnm.de

The following additional events and actions take place in Nuremberg city centre:

Toon Walk on Saturday, 2.2.2013 from 11:00 – 17:00 in the pedestrian precinct, when licensed figures visit Nuremberg city centre; show stage with programme in Pfannenschmiedsgasse

Fair Meeting-Point on the square in front of St. Lorenz Church

St. Lorenz programme for the International Toy Fair: 1.2.2013 at 19:00, concert by the Windsbach Boys Choir, admission free

Toy tour through the old town centre of Nuremberg

24.1.2013 – sr/ km

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 75,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg from 30.1–4.2.2013

MOLUK™ - modern Swiss toys powered by imagination

Tue, 22 Jan 2013 17:10:52 +0100

The multi-award winning Bilibo is widely regarded as one of the most versatile open-ended toys. The iconic toy play object, developed by Swiss designer Alex Hochstrasser, was even featured in an exhibition at the Museum of Modern Art in New York last year.

Since 2012 Bilibo is being produced and distributed by the Swiss company MOLUK. The young label, co-founded by Hochstrasser, focuses exclusively on the design, development and marketing of innovative play ideas for toddlers and preschool kids. Next to Bilibo which shines in an exclusive silver edition this year, MOLUK presents Pluï - The Rainball, a charming bath toy, based on a simple yet surprising physical principle.

Driven by a passion for great design, MOLUK strives to create unique, sustainable products that don’t just entertain kids on a superficial level, but invite real interaction. In a time where everything is getting more virtual, MOLUK offers toys that are totally manual, toys that get children to move and explore, toys that stimulate their senses and minds.There are no ON and OFF switches, batteries or complicated instructions – MOLUK toys are powered simply by a child’s imagination.

Best Family trilingual version with Smartphone application.

Wed, 16 Jan 2013 14:23:21 +0100

Edu-Studio produces educational games dedicated to foreign language learning.
Our catalog offers board games, card games and digital applications.
Suitable for children 7 years and up, teens, families or teachers, our products are based on a method that is both fun and developable, facilitating the memorization of one or more foreign languages.

Product: Best Family 3.0
Best Family trilingual version with Smartphone application.
The Best Family 3.0 © game invites children 7 years and up, to quickly learn vocabulary in 1, 2 or 3 languages.
The included Android application encourages fun, on-the-go learning of foreign languages. With voice recognition, it encourages learning in listening, spelling and pronunciation!
Available in 12 languages
Languages available: English (British and American), German, French, Spanish, Dutch, Russian, Japanese, Chinese (simplified and traditional), Portuguese, Italian
Target group: 7 years and up
Sales markets: Worldwide
Deliverable: Available

REVOLUTIONARY IMPROVEMENT IN SLOT CAR RACING DEBUTS

Fri, 11 Jan 2013 12:29:17 +0100

30 January, 2013
FOR IMMEDIATE RELEASE
Contact: David Mak, dm@dmxslots.com Hall 7, D-66A

REVOLUTIONARY IMPROVEMENT IN SLOT CAR RACING DEBUTS

(Nuremberg, Germany) The most important design improvement in slot car racing’s 100-year history will be on display for the first time this week at the 2013 Nuremberg Toy Fair. From 30 January-04 February, Wing Dynasty Limited will be proudly demonstrating its new invention “Dynamic Motion Express” (DMXslots). DMXslots is a patented technology that allows slot cars to change lanes and pass at any time and at any place on the track.

Wing Dynasty Limited managing director David Mak will be available to answer questions about the new slot car racing system at the company’s display located in Hall 7, Booth D-66A. “We’re excited because our radical step forward will create a whole new generation of slot car racing enthusiasts,” Mak says. He adds, “The new possibilities of DMXslots will also rekindle the competitive passions of long time slot car fans who, before, could only dream of such flexibility.”

DMXslots is a revolutionary new concept for slot car racing. With DMXslots, car racers can pass, intercept and block their competitors, just like real professional auto racing. Old fashioned slot cars are limited by their one-pin and one-slot methodology. They can only switch lanes at pre-determined cross-over sections of the track. This technical limitation has held back the development of slot car racing for nearly 100 years. DMXslots employs a unique, patented rotating pin technology that allows cars to change lanes at any point on the track.

“DMXslots’ cars and tracks are also equipped with a sophisticated system for changing speeds while racing” Mak explains. He says, “We have an infrared version for beginners that can support up to 4 cars at a time. For hobbyists, we have 2.4GHz RF version that can support up to 15 cars in each race“.

DMX will be showing off its full range of cars, tracks and accessories at the 2013 Nuremberg Toy Fair. Accessories include a digital lap counter, motor and speed upgrades, pit-stops, decals, and various track modules to enhance and customize the racers’ experience. These products and a demonstration video can also be seen on the company’s website at www.dmxslots.com.

Wing Dynasty Limited is a Hong Kong-based company founded in 2009 by David Mak, a longtime EMS and toy company executive and inventor.

cuboro mysterycube – the surprising magic cube

Wed, 09 Jan 2013 15:47:52 +0100

At first, the latest product of cuboro Ltd. triggers amazement, then, growing curiosity and at last, sheer excitement. In a wondrous manner, “cuboro mysterycube” lets the marbles roll from one level to the next - upwards. Finally, the eager wish of many cuboro fans for a „marble elevator“ for the cuboro marble track system is fulfilled in the most spectacular way.

How is it possible for the marbles to roll upwards? A small technical masterpiece, developed by Tino Werner, lies hidden in the “cuboro mysterycube” featuring a built-in actuator, rechargeable battery and magnets. It works with hollow stainless steel marbles. The supplementary set “cuboro mysterycube” is compatible with the cuboro and cuboro cugolino marble track system and contains 1 cuboro mysterycube, 1 base construction element, 1 marble container with 4 hollow stainless steel marbles, 1 USB cable as well as 1 battery recharger dock. From age 12. Available in specialized stores.

Information on the cuboro marble track system

What makes cuboro so unique?

Combining the cubes, which feature “outer” and “inner” functions to connecting track courses, fosters the joy of experimentation, spatial imagination, logical thinking and concentration. In addition, cuboro grows according to the child’s standard. Parents and grand parents are elated likewise and therefore cuboro becomes a multi-generational toy. Today, cuboro is not "only" played for disport but is also used as teaching material, in occupational therapy, for aptitude tests and promotional concepts.

A sustainable Swiss high-quality product

cuboro is exclusively manufactured from Swiss FSC-certified wood. In the Swiss joinery „Nyfeler Holzwaren“ the beech wood is dried, precisely worked, packed into cuboro boxes and shipped worldwide. This emphasizes the sustainability of cuboro products and guarantees all building parts to retain their quality throughout the years and the playing pleasure to last for a lifetime.

Press images/information

Further information, press images and releases at www.cuboro.ch or directly at cuboro Ltd.

New Exhibitor Center full of new ideas for buyers and traders from all over the world

Wed, 09 Jan 2013 00:00:00 +0100

Every fair visitor is keen to make contact with new manufacturers, so the New Exhibitor Center at the International Toy Fair 2013 is a hot tip. Buyers and traders find new business contacts and product ideas for many different ranges of toys in the shortest possible time in hall 11.1, where some 60 international companies from all product groups exhibit at the leading fair for the first time. The more open and friendlier design of the pavilion underlines the inventiveness of the new exhibitors, and at the same time the new stand concept provides guidance for visitors.

The fair organizer Spielwarenmesse eG takes care of the organization and planning of the stands of participants in the New Exhibitor Center and the relevant marketing of these newcomers at the fair. Besides the complete stand equipment, the companies have access to many marketing measures for attractively highlighting their products. For example, they also present their products in the InnovationCenter in hall 4. More information about the New Exhibitor Center and all exhibitors is available at www.toyfair.de/highlights/new-exhibitor-center.

Altogether 300 manufacturers are exhibiting at the International Toy Fair for the first time. Their entry in the catalogue and their stands throughout the exhibition centre are marked with the information "New Exhibitor".

9.1.2013 – sd

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 30.1–4.2.2013

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.