Product groups

Baby and Infant Articles

New visitor groups not found at traditional baby trade fairs anywhere in the world.

The Spielwarenmesse also boasts a broad selection of products relating to babies and infants. Many toy retailers have successfully integrated toys and equipment for babies into their shops and the trend is rising. Quality, stimulation and safety as well as design and sustainability are particularly to the fore in product innovations from HABA, Lässig, Sebra, sigikid and other exhibitors.

The product group at a glance

In keeping with buyer interests, integrated between the Soft Toys, Wooden Toys and Educational Toys product groups
An attractive add-on range for visitors to the Spielwarenmesse
The focus of interest for more than 8,000 trade visitors
128 exhibitors from 25 countries on an exhibition area of 4,700 m²

The Spielwarenmesse is the most dynamic platform within the world market of children‘s goods as well as baby and infant articles.
Dmitry Buekly, General Director, Detskaya Gallereya Yakimanka, visitor from Russia

The Spielwarenmesse is simply an absolute must if you wish to exhibit products in the baby and infant segment and gain a foothold in the markets. You simply can’t neglect the Spielwarenmesse for this. That is why I would recommend the Spielwarenmesse to anyone looking to do business in this area.
Claudia Lässig, CEO, Lässig GmbH, exhibitor from Germany

PRODUCTS

In this product group you will find amongst other things

Baby Toys
Bath toys; Teethers; Books and photo albums; Walkers; Educational baby toys; Mobiles; Push & pull toys; Rattles; Grips; Soft toys; Wooden toys; Plastic toys; Swings, bouncers, rockers; Pacifier keepers; Musical clocks; Shape sorters; Fabric dolls and animals; Cars for kids; scooters; Blankies; Play rugs
Baby Textile
Baby fashions; Warmers; Bedding
Travel Systems
Prams and accessories; Car seats and baby seats; Travel cots; Baby carriers und bags; Slings
Care & Food
Bottles and accessories; Bibs; Crockery and cutlery; Body care articles; Potties and accessories; Support cushions; Bath accessories; Nappy accessories
Home and safety products
Baby furniture; Measuring sticks; Room decorations and wall stickers; Other equipment and accessories for nursery; Baby phones; Socket covers; Safety guards
Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

VISITOR GROUPS

Toy shops, baby shops, furniture shops
Drugstores, supermarkets, department stores
Food retailers, discounters
Mail order business, online shops
Social and public institutions, nursery/school outfitter

TARGET GROUP

Parents only want the best for their children. And, of course, retailers want to offer families the products they are looking for. Buggies, baby clothes and toys for the car are just some of the items needed to cover the many different (play) needs of the very young. The market for baby and infant products continues to grow in most countries, as parents and family members are happy to pay a premium for products in this area. The Chinese market in particular is projected to grow enormously over the next few years.

Factsheet Baby and Infant Products