Spielwarenmesse: Fair Organization

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Spielwarenmesse® worldwide


Tips & Advice

You officially accepted our rules for exhibitors when you registered for Spielwarenmesse® 2017. If you are not familiar with these rules, you will find the Rules for Exhibitors here for downloading. Additional information, tips and services for your attendance at the Nuremberg toy fair 2017 are provided for you here.

In each of the approx. 40-minute modules, Daniel Gundelach, trade fair consultant at stand construction and consulting firm Meplan, and Marlene Hösch, Project Manager at Spielwarenmesse eG, have valuable tips for your optimum presence at the Spielwarenmesse® 2017.

All webinars at a glance

  • Strategic fair planning – Good planning is half the battle (PDF / Video)
  • Stand design – Convince with the right idea (PDF / Video)
  • Visitor marketing – Generate more qualified business contacts (PDF / Video)
  • Communication & behaviour at the stand – Conversations as a success factor (PDF / Video)
  • Fair follow-up – After the fair, it's "harvest time" (PDF / Video)
  • PressPreview – Spotlighting Products in the International Media (PDF / Video)

Have you thought of everything? Spielwarenmesse eG supports your fair preparation with several webinars and checklists. With these tips for all phases of fair planning you make your trade fair appearance a real success!

You are exhibiting for the first time at the toy fair?

This you should keep in mind for your fair preparation:

  • Electricity: supply & consumption
  • Lighting
  • Stand partition walls
  • Floor covering
  • Catalogue entry
  • Parking permits
  • Stand construction: bring or rent
  • Stand declaration
  • Stand cleaning service
  • Waste disposal
  • Internet
  • Customer invitations
  • Travel & stay
  • Passes

You can book these and further services easily in the Online Service Center.

How do I design an eco-friendly booth? Find out more on what to consider when building sustainable fair stands in our checklist and in the ToyMagazine.


Mandatory dates

7 October

Fair catalogue: obligatory entry

14 October

Deadline for payment of stand rent

Further dates

4 – 7 October

Plan PR and marketing activities
How do you attract attention and how do you get the right customers to your stand? See what the Spielwarenmesse® has to offer.

Book services

7 October

Further catalogue entries
z.B. Licence Guide, Economy Packages

Book further catalogue entries in the Online Service Center

24 – 28 October

Plan the customer invitations
Have you already thought about how you’d like to invite your customers to Spielwarenmesse®? Now is the right time to start!

Mandatory dates

15 November

Returning stand plans etc.
Deadlines for two-storey stands, returning stand plans and stand declaration

Further dates

15 November

Order invitation vouchers and personalized printing stickers
Send your customers invitation vouchers and pay for their visit to the fair. The first 10 x 1-day tickets exchanged are already included in the marketing package!

Letter stickers with the date of the fair and your stand number complete the invitation.

Order invitation vouchers and personalized printing stickers in the Online Service Center

Mandatory dates

12 December

Technical services, electricity
Deadlines for technical services for your stand

15 December

Deadlines for additional passes

Further dates

1 - 2 December

Start international invitation mailing
Send an invitation to your international customers today and give them enough time to book their travel and accommodation. Use the voucher codes and invite them free of charge.

5 December

Book your advertising spaces on the fair site

Book advertising in the Online Service Center

14 December

Webinar: PressPreview – Spotlighting Products in the International Media
With its show style and coming before the trade fair even opens its doors, the PressPreview enjoys massive popularity among media representatives from all over the world. If media attention is important to you, you cannot miss out on the PressPreview. Find out more in our Webinar.

Register now!

15 December

Deadline for TrendGallery, Product Launch Package
Present the trends and innovations at the TrendGallery or book the full-package for your new product at the fair.

Register products in the Online Service Center

Deadline for Tech2Play
Electronic Pets, Robot Toys, RC Drones, Virtual Play, 3D Printing: Show your technological toys at the special area Tech2Play.

Register Tech2Play products

21 December

Deadline for ToyAward 2017
Hand in your new product development for the ToyAward for free at www.toyaward.com

23 December

Deadline for PressPreview
At the PressPreview you can present your highlights to top buyers and the press the day before the fair!

Apply for the PressPreview

31 December

Deadline for sending your products for the ToyAward 2017

Mandatory dates

23 January

Assembly time:
Start: Monday 23 Jan 2017, daily from 7 am - 8 pm

29 Jan - 30 Jan 2017, 7 am - 10 pm

31 Jan 2017,  7 am - 6 pm (end of assembly)

1 - 6 February

Spielwarenmesse® 2017:
Register now for 2018 and collect SpacePoints.

9 February

end of dismantling 7 pm

Further dates

2 - 3 January

Start invitation mailing to German customers

13 January

Briefing/training stand personnel
Ensure that your stand has a professional appearance by providing your stand team with the best possible preparation.

18 January

Stand personnel

Book stand personnel

20 January

Deadline for press conference facilities

Book press conference facilities

23 January

Stand organization
Also define the processes for recording contact information in advance, so that follow-up contact with your visitors runs smoothly.

27 January

Deadline for press services
How you can easily attract the interest of the press is shown here.

Tips for your press work

31 January

PressPreview, Ceremonious Opening, Ceremony ToyAward 2017

8 - 12 February

Fair follow-up
With a fast and specific reaction to your visitors, you save competition advantages for yourself.

Legal and plagiarism

The IPR Council (Intellectual Property Rights Council) at Spielwarenmesse® is a service for the protection of intellectual property and facilitates out-of-court settlement of complaints concerning the protection of exhibitors’ industrial property rights. The purpose of the council is to clarify violations of such rights by products exhibited and/or offered by other exhibitors during the fair.

The organiser’s intention is that this service helps to resolve such disputes between the parties involved without delay and without adversely affecting the course of the fair.

Complaints will be accepted from 9:00 am to 4:00 pm at NCC West, floor 1, ExhibitorsLounge daily for the duration of Spielwarenmesse®.

Donation project

Many exhibitors traditionally donate toys for needy children at the end of Spielwarenmesse®. In 2017 we support again the SOS Children’s Villages with these donations. The donated toys benefit both the SOS Children’s Villages and the day centres of SOS Children’s Villages for children and juveniles in Germany.

Some of the donated toys are also given to nurseries and social institutions in the Nuremberg region.

Would you like to contribute too? Then please support our project by donating your toys. We would like to document the campaign and share your donation via Facebook, Google+ and Instagram. Use this opportunity and share your commitment with your fans via your social media.

Procedure for the donation campaign

  • You receive a donation appeal from us during Spielwarenmesse®.
  • If you would like to take part in our project, you receive a certificate of participation that you can hang in a prominent position on your stand.
  • We collect your donations on the last day of Spielwarenmesse® and record the handover with a photo for publicizing the donation project.

Your contact:

Roland Happel

+49 911 99813-24


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