Spielwarenmesse: Date, prices and opening hours

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Spielwarenmesse® worldwide


Fair profile

Feel the Spirit of Play

This is where international toy markets come together: renowned brands, toy innovations, licensed products, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry. 

Fair facts

Date 2017: 1 February - 6 February 2017

Date 2018: 31 January - 4 February 2018

9:00 am – 6:00 pm daily, until 5:00 pm on last day 

  presale e-ticket
(until 30 Jan 2017; 6 pm CET)
presale paper ticket
(only available in Germany)
ticket desk
NCC West, Entrance Mitte, NCC Ost
(starting from 31 Jan 2017; 12 noon CET)
one-day ticket 18,00 € 21,00 € 25,00 €
permanent ticket 38,00 € 41,00 € 49,00 €

You can order tickets for Spielwarenmesse® 2017 in our ticket shop from November 2016 on.

Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany

You can discover at the Spielwarenmesse®

  • More than 2,800 exhibitors from over 60 countries
  • including 820 exhibitors not present at any other fair
  • More than 70,000 visitors from 120 countries
  • including 20,000 visitors who only attend the Spielwarenmesse®
  • 1 million products
  • 75,000 new products
Nuremberg is the place to be, since everyone is here. It is the only trade fair where you meet everyone from everywhere. Our company is represented with sales representatives from 50 countries here.

Pascal Bernard, C.E.O., Juratoys with brands Janod and Kaloo

Spielwarenmesse 2016 Impressions

Spielwarenmesse® tickets

Discover 75,000 brand new toys and the top trends of the year ahead. Safe your ticket for Spielwarenmesse® 2017 and experience the World of Play in Nuremberg.

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