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TrendGallery

The Toy Trends 2017 presented by Reyne Rice

Body and Mind

Activity and relaxation to counterbalance children’s hectic everyday lives - this is the idea behind the “Body and Mind” trend. Play helps children rebound physically and mentally, while fitness and movement combined with lots of fun encourage a balanced mind and body.

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Girl Power

Girls should be strong, confident and independent and pursue their interests. Doctor, artist, engineer - nothing is impossible any more. What matters is going after one’s goals and dreams. All girls should be encouraged in this. And they should be provided with the capabilities to test and try out their interests.

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Swap & Collect

The old and young love to collect. Swapping adds to the attraction. That feeling of finally getting hold of a missing element also boosts the fun of collecting. This is the only way to create a complete and valuable collection. Surprise effects, excitement, play and fun are guaranteed with this trend.

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TrendCommittee

John Baulch has over 35 years’ experience of working in the UK toy trade press. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine, renowned for having its finger on the pulse of the vibrant, fast-moving toy industry. John also writes a popular weekly blog, which appears on the Toy World website every Friday.
Daniele Caroli, born in Milan, Italy, in 1945, started his career as a journalist in 1970; until 1985 in the music business and later, until the mid-90’s, more and more in consumer electronics, dealing with both consumer and trade magazines. In 1994 he was appointed editor-in chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, which he still runs today. From the year 2000 to March 2013 he was editor-in-chief of Giochi & Giocattoli, the toy trade magazine published by the same company. He was also President of the International Toy Magazines Association from 2008 to 2012.
Maria Costa, PhD in Learning Sciences, has been the head of the Children Research Department at AIJU since 1992, a Technological Institute of Children Products located in Spain. She has conducted multiple research projects in the areas of play, toys, technology, childhood, family’s lifestyles, prospective or future scenarios. For 25 years, as the coordinator of the “Games and Toys Guide”, she has managed the analysis by experts and children of more than 5000 toys. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences, trends in children’s products and stores. She has managed a panel of 7,000 Spanish families to carry out market research since 2001. With this broad knowledge, she acts as a consultant for toy companies. Since 2015 she has been leading a European investigation about New Children Segmentation. Her last two studies presented in international conferences were: Toys for inclusive play: Accessibility and Tech (Jan’16, Italy), and Emotional regulation through toys and games for teenagers.
Axel Dammler is managing partner of iconkids & youth, the biggest German institute specializing in research on kids and juveniles. He has worked with young target groups since 1992 and has conducted numerous studies on national and international media and consumer goods markets since then. He also works as a consultant and has had several books published in addition to more than 50 articles. His latest book, “Pink Knights, Black Princesses”, deals with the gender discussion and was released in October 2011.
In her most recent initiative Richa Dikshit co-founded and sold Yellow Giraffe (an online toy store). Richa has done extensive work around consumer experience and trends in the toys and baby care segment and she has been continuously devoting her time to monitor the industry trends and applies the same in the context of Indian consumer. Richa also founded ToyTasting in 2011 as an online video channel on toys. Since then ToyTasting has established itself as a toy industry consultant, working with leading global brands. Mother of two girls, she earlier worked at Alliance Bernstein and Merrill Lynch. She currently stays with her girls and husband in Mumbai, India.
Philippe Guinaudeau is the Kidz Global CEO. Kidz Global is a Quantitative Market Research and Consulting Company for all children orientated consumer markets including but not limited to Licensing, Toys & games, Video-Games, Entertainment, and Education. He has more than 20 years of marketing and analysis experience, has lived on three continents and travels the world extensively.
Marek Jankowski helps companies from toys and baby products sector raise their profile and establish new business contacts. He is the founder of “Branza Dziecieca” – the biggest opinion-forming magazine in the children’s products industry in Poland. Since 2011 he’s been a member of the management board of Polish Toy Association, and in 2014 was chosen the President of Baby Care Magazines International. He is the author of two books: “Great Small Business” (2008) and “Small Business Pitfalls” (2011).
Gabriela Kaiser, born in Frankfurt in 1969, studied Textile Engineering with a major in Design in Mönchengladbach and worked as a designer for almost 6 years before going into business for herself with a trend agency. She has been working as a trend scout and consultant across Germany since 2002. Well-known companies in industry and commerce as well as trade fairs and magazines now number amongst her clients. From summer 2010 until winter 2013/14 she has been lecturing in Strategy and Trend Research in the Design Department at the Georg Simon Ohm University of Applied Sciences in Nuremberg. When researching new trends, Gabriela Kaiser always focuses on the entire lifestyle.
Reyne Rice is a toy industry trend expert/consultant, with 30 years experience marketing, researching and analyzing the toy industry and youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a journalist, trend expert and consultant for international toy trade associations and publications in the USA, Europe and Asia, for another dozen years. Reyne has articles published in over 60 countries, and is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, Toy Trends.
Toy Business Forum presentations 2017

ToyKnowHow for your businesses

Integrated into the TrendGallery in Hall 3A, the Toy Business Forum 2017 offered interested toy professionals compact, free presentations. Current market developments from the toy industry and the retailing world as well as the latest trends in the areas of marketing, sales and licences were presented by top-class international speakers. The Toy Business Forum was devoted to a specific topic each day.

 
1:00 pm - 1:45 pm | Retail 2020: change of heart, change of approach
Frank Rehme, gmvteam – die Ergebnismanufaktur, Düsseldorf/Germany

His experience of developing new business models with a consistent user focus and his work of many years as Head of Innovation at the METRO Group form the basis for his engagement with the scenarios of tomorrow. In his company gmvteam GmbH, he uses innovations and new concepts to tackle the challenges faced by industries in the 21st century. He focuses on trends and changes in modern society. Frank Rehme will address the following topics in his presentation:

  • From customer-centric to people-centric
  • How do purchasing decisions arise?
  • Neuromarketing at the PoS
  • Industry trends and outlook
1:45 pm - 2:15 pm | New retail opportunities inspired by today's child
Dr. Maria Costa, AIJU Technological Institute for children's products & leisure, Valencia/Spain

Dr. Maria Costa has been the head of the Children’s Research Department at AIJU, a technological institute for children’s products located in Spain, since 1992. She has conducted multiple research projects in the area of play, toys, technology, childhood, family lifestyles and prospective or future scenarios. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences and trends in children’s products and stores. For her presentation eight different children's profiles have been defined. Children with specific characteristics, desires, needs and aspirations. With the information about each profile, a broad range of opportunities to develop innovative strategies for the distribution of products and services that really appeal to them will be presented.

2:15 pm - 3:00 pm | Global toy trends and technologies of tomorrow – Emerging trends and technologies in the international toy market
Reyne Rice, ToyTrends, New York/USA

Reyne Rice has more than 30 years of experience in the toy industry, and entertainment & kids' technology industries. She develops products and solutions for the media, consumers, trade associations, retailers, manufacturers and licensors. She has been working as a toy trend specialist, consultant, international journalist and CEO of her own consultancy firm, ToyTrends, for 14 years. In her presentation you can expect a fast-paced visual overview of the latest toy, game and kids technology products and the manufacturers who are leading this forward thinking into 2017 and beyond. Insights from a global perspective.

3:00 pm – 3:30 pm | The TrendGallery 2017 trends
Dr. Maria Costa, AIJU Technological Institute for children's products & leisure, Valencia/Spain

Dr. Maria Costa presents the three toy trends 2017: "Body and Mind", "Girl Power" and "Swap & Collect". She has been the head of the Children’s Research Department at AIJU, a technological institute for children’s products located in Spain, since 1992. She has conducted multiple research projects in the area of play, toys, technology, childhood, family lifestyles and prospective or future scenarios. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences and trends in children’s products and stores.

1:00 pm - 1:20 pm | The global power of licensing
Charles Riotto, LIMA, New York/USA

Charles Riotto is President and CEO of the International Licensing Industry Merchandisers’ Association (LIMA), the world’s leading trade group for licensing professionals, with over 1,100 member companies worldwide. Prior to joining LIMA in 1997, he served as Executive Director of the International Recording Media Association and previously as Marketing Director and Executive Director of the Toy Manufacturers of America, Inc.

1:20 pm - 2:00 pm | How licensing themes push your business forward!
Peter Hollo, LIMA Germany, Ottobeuren

Peter Hollo has been supporting and advising the Licensing Industry Merchandisers´ Association (LIMA) in Germany since June 2016. Before his career as a management consultant with his eponymous company Peter Hollo – International Consultants, he held positions of responsibility in such well-known companies as the Nanz Group, Raiffeisen, Hein-Gericke, Polo and Müller in Ulm/Germany.


Markus Pfitzner, Hasbro Deutschland GmbH, Dreieich

Markus Pfitzner is Senior Director Hasbro Consumer Products EMEA with Hasbro and is at home in the toy sector’s marketing and licensing business. After having studied to become a publicist, he began his career with Nintendo, where he oversaw the European Pokémon launch, among other things. From 2000, he worked for Mattel for eleven years, helping to develop its European licensing business for brands such as Barbie, Hot Wheels and Fisher Price. He has been at Hasbro since 2012 and is currently responsible there for marketing strong brands like My Little Pony, Transformers, Nerf and Monopoly throughout all of Europe.


Markus Disselhoff, Studio 100 Media GmbH, München

Markus Disselhoff is Deputy Head of Licensing with Studio 100 Media GmbH, where his responsibilities include acquiring, negotiating and concluding national and international licensing agreements, identifying potential customers for the Studio 100 Media licensing themes and developing product ideas and promotions. Prior to this, the Media Studies graduate worked for YEP! TV, IP Deutschland and RTL Disney Fernsehen.


Joachim Knödler, CPLG Germany, München

Joachim Knödler has a degree in Business Administration and more than 15 years´experience in Licensing with CPLG. Since 2008 he is Managing Director at CPLG Munich, before that he was Group Brand Manager at Hasbro Germany.

2:00 pm - 3:00 pm | How entertainment media licenses help drive toy sale
Paul Bufton, Warner Bros. Consumer Products, London/UK | Steven Ekstract, Advanstar Communications Inc., New York/USA | Andrea Green, Zag Inc, Los Angeles/USA | Zac Scuffham, J!NX, Poway, CA/USA

Today, kids are exposed to all forms of media - from films, TV, streaming video on demand, video games and online social media. Each of these media factors plays an important role in driving toy sales. Blockbuster Film franchises like Star Wars, Frozen, Marvel Universe, Trolls, Despicable Me and The Secret Life of Pets to name a few. Kids Animated TV shows Paw Patrol, Sponge Bob, Peppa Pig, and more. Videogames from the classics like Pokemon, Sonic The Hedgehog and Super Mario Brothers, to the newer hits like Minecraft all drive toy sales. In this special Licensing Seminar, we will talk with Entertainment Licensing professionals from the field of Film, TV and Video gaming, to discuss what it takes to create successful entertainment licensed toys.


Paul Bufton, Warner Bros. Consumer Products, London/UK

Paul Bufton is the Vice President of Licensing and Business Development at EMEA Warner Bros. Consumer Products. A senior leader in global licensing, retail and marketing with a successful track-record established on the Warner Bros, Angry Birds, Fisher-Price, LEGO and Star Wars franchises. He has unique commercial relationship-management strengths cultivated during a career in the licensing industry.


Steven Ekstract, Advanstar Communications Inc., New York/USA

Steven Ekstract is the founder and publisher of License! Global magazine and various other publications for the licensing industry. In addition, he speaks extensively on licensing at conferences around the world. Ekstract is also the publisher of “Licensing for Dummies”, which provides a clear overview of the licensing business.


Andrea Green, Zag Inc, Los Angeles/USA

Award winning ZAG Animation Studios creates leading children’s animation for TV and film, i.e. Miraculous: Tales of Ladybug and Cat Noir. Andrea Green, VP of Global Licensing, leads a global framework of licensing agents, TV partners, manufacturing partners and local press to monetize the brand extension of ZAG’s popular entertainment brands, as well as their upcoming stable of animation titles.


Zac Scuffham, J!NX, Poway, CA/USA

Zac Scuffham is the Director of Licensing and Business Development at J!NX, the premier lifestyle video game apparel brand. In his role he primarily focuses on cultivating licensed relationships, identifying key trends connecting video games with consumer products, and managing product development strategies. He was instrumental in bringing consumer products to market for key brands such as Minecraft, World of Warcraft, and Halo.

3:00 pm – 3:30 pm | The TrendGallery 2017 trends
Reyne Rice, ToyTrends, New York/USA

Reyne Rice presents the three toy trends 2017: "Body and Mind", "Girl Power" and "Swap & Collect". She has more than 30 years of experience in the toy industry, and entertainment & kids' technology industries. She develops products and solutions for the media, consumers, trade associations, retailers, manufacturers and licensors. She has been working as a toy trend specialist, consultant, international journalist and CEO of her own consultancy firm, ToyTrends, for 14 years.

1:00 pm - 1:30 pm | Wowing customers: you have got to catch their eye to attract footfall
Claudia Rivinius, Marketing Director STI Group, Lauterbach/Germany

Claudia Rivinius is Marketing Director of the STI Group. After studying business administration, she first developed the Direct Marketing division within the STI Group, before moving on to head up the Corporate Communications division. Today, she is responsible for national and international marketing at the STI Group. Claudia Rivinius has supervised countless studies on the effect of packaging and displays on sales and is a sought-after author and speaker. Claudia Rivinius will address the following topics in her presentation: STOP – HOLD – CLOSE – how to get customers excited about promotions | Touching allowed - why it is important for customers to try things out | The allure of light - how to appeal to all of your customers’ senses | Best practice - which campaigns promise the best success.

1:30 pm - 2:00 pm | Baby boom!? Opportunities for the specialist toy trade
Britta Meyer, business management consultant, Meerbusch/Germany

Britta Meyer has undertaken various consultancy roles in the retail sector in the last 18 years. She has been a self-employed consultant since 2010. She is very familiar with the toy and specialist baby product trade, having moderated special interest group gatherings countless times. She works with retailers to not only analyse in depth various key performance indicators and market developments, but also create possible product range and market identity change scenarios within the groups. In her presentations she approaches the questions why expectant and young mothers are a particularly interesting target group and how the specialist toy trade can structure its range for the very young, as well as the parents and grandparents who love to buy for them.

2:00 pm - 2:20 pm | Concept store – an idea with a future
Marc Langner, BUTIQ Concept Store, Mannheim/Germany

Marc Langner is founder and shareholder of BUTIQ GmbH and board member of Good Brands AG. He has gained extensive experience in all kinds of commercial roles as managing director, CFO and a strategy and transaction advisor, and works at various universities and institutes as a freelance lecturer, covering topics relating to startups, innovation and marketing. Marc Langner will address the following topics in his presentation: Inspiration - discover something completely new | Involvement - our customer is not only a buyer | Entertainment - shopping is more than satisfying a demand.

2:20 pm - 2:40 pm | Add colour to your business! Additional revenue with creative products
Dr. Florian Hawranek, CEO of C.Kreul, Hallerndorf/Germany

Dr. Florian Hawranek is the fourth-generation owner of Kreul, Germany’s oldest manufacturer of colours for artists. The company produces colours for kids, artists and creatives in Hallendorf, Franconia. Think laterally, question, discover new information - this is the essence of what guides his actions. Florian Hawranek is carving out a path to the future with provoking questions and new ideas. He has a doctorate in business administration and is a passionate entrepreneur. Dr. Florian Hawranek will address the target group requirements and recommend how new products bring colour into play at the POS. If you want to sell high-value toy ideas, you have to offer customers more than standalone product units. The system concept is increasingly catching on and has to be precisely thought out. What is possible? What is needed? What makes sense?

2:40 pm - 3:00 pm | Scoring points with books and gifts
Hermann Hutter, abt – schöner leben, Ulm/Germany

Hermann Hutter took over Ulm’s long-standing department store Abt in 2004, turning it into one of Germany’s best-known lifestyle stores and receiving lots of awards for its concept. He also founded the “Huch & friends” games publishing company in 2004. Under his direction, around 200 employees work in eight locations. Hermann Hutter is a member of the steering committee of the German Retail Federation (HDE) and a board member of the German Association for Tableware, Household Goods and Homeware (GPK). Hermann Hutter will demonstrate in his presentation which ranges can be fun and what retailers must take into account when expanding their range. With additional attractive ranges, retailers can generate new customers and increase both footfall and sales.

3:00 pm – 3:30 pm | The TrendGallery 2017 trends
Dr. Maria Costa, AIJU Technological Institute for children´s products & leisure, Valencia/Spain

Dr. Maria Costa presents the three toy trends 2017: "Body and Mind", "Girl Power" and "Swap & Collect". She has been the head of the Children’s Research Department at AIJU, a technological institute for children’s products located in Spain, since 1992. She has conducted multiple research projects in the area of play, toys, technology, childhood, family lifestyles and prospective or future scenarios. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences and trends in children’s products and stores.

1:00 pm – 3:00 pm | Sales training
Jörg Winter, Trainer, Hamburg/Germany

Jörg Winter has been a trainer and coach for more than 30 years. His main clients are owners and teams in the book and toy trade. His book “Der Kunde ist Gast” (The Customer is a Guest) shows how to achieve easy interaction with customers through a relaxed and attentive approach. Jörg Winter also coaches entrepreneurs in special interest group gatherings.

In eight 15-minute modules, sales trainer Jörg Winter will provide practical tips on dealing confidently with all kinds of customers and, among other things, demonstrate how retailers can present themselves convincingly in any situation and cater to the key customer groups “to suit their type”. The modules in Jörg Winter's sales training are:

  • Contact creates sales – communicating with customers
  • “Why not take both!” – motivating customers with a light touch
  • The last impression counts - farewells and paying up as a key sales experience
  • “Turning” unhappy customers - confident complaint handling
  • Active listening as a silver bullet - gaining a competitive edge with a respectful approach
  • “What kind of person is this at all”? - using a sophisticated approach according to the type of customer and showing empathy
  • From product advantage to customer benefit - using good product presentation to avoid price discussions
  • Buddha as a coach – sustaining your own mood and performance
3:00 – 3:30 pm | The TrendGallery 2017 trends
Reyne Rice, ToyTrends, New York/USA

Reyne Rice presents the three toy trends 2017: "Body and Mind", "Girl Power" and "Swap & Collect". She has more than 30 years of experience in the toy industry, and entertainment & kids' technology industries. She develops products and solutions for the media, consumers, trade associations, retailers, manufacturers and licensors. She has been working as a toy trend specialist, consultant, international journalist and CEO of her own consultancy firm, ToyTrends, for 14 years.

1:00 pm – 1:30 pm | Using online advertising to find local buyers
Susanne Pilz, ad pepper media, Nuremberg/Germany

Susanne Pilz is Country Manager (Germany, Austria, Switzerland) with ad pepper media Germany and has more than 10 years of professional experience in the area of digital marketing. She has been on board since the early days of online marketing in Germany and has turned ad pepper from a Web pioneer into one of the most successful companies in Germany's online advertising industry. Today, she plans and implements advertising campaigns for large brands, as well as medium-sized companies looking to reach new customers through online advertising. Susanne Pilz will demonstrate in her presentation how toy retailers can use online advertising to lure back customers and even acquire new ones. Online advertising has taken a big leap forward in recent years. Online advertising campaigns now work like advertisements in daily newspapers - they can be targeted just as specifically at local customers, thereby addressing your target group even more precisely.

1:30 pm – 1:50 pm | Good business outside of the Christmas period!
Peter W. Gygax, Carletto AG, Wädenswil/Switzerland

Peter Willy Gygax has been in the toy business for 30 years and is co-founder, owner and CEO of the Carletto Group. The Carletto Group represents exclusive toy brands in Switzerland, Germany, Austria and the Netherlands. In his presentation, Peter W. Gygax suggests reflecting on alternative business opportunities, activities and promotions outside of the Christmas period:

  • Is there a toy trade without Christmas?
  • With the right product mix, cash registers can be ringing all year round
  • The 4 sacred Ps for specialist retailing success!
1:50 pm – 2:20 pm | Branch networks as a driver of growth and competitive strength
Christian Krömer, Spielwaren Krömer, Schrobenhausen/Germany

Christian Krömer is CEO of Spielwaren Krömer GmbH & Co. KG and operates 20 toy stores in Bavaria. Since he joined the company in 2004, the family business has evolved from a single store in Schrobenhausen into a chain. He is primarily responsible for administration, HR, marketing and expansion within the company. In his presentation, Christian Krömer reports on how branch networks can drive growth and thereby strengthen a retailer’s market position.

  • What constraints follow from this and how does Spielwaren Krömer circumvent these?
  • What opportunities arise through expansion in the market?
2:20 pm – 3:00 pm | Retail 4.0: facing up to the challenges - actively shaping the future
Moderation: Ulrich Texter | Participants: Nicole Moser, Pfiffikus – Richtig Gutes Spielzeug, Nuremberg/Germany | Susanne Sorg, EK/servicegroup, Bielefeld/Germany | Wieland Sulzer, Spielwaren Sulzer, Marburg/Germany

“Omnichannel retailing: a panacea?” – the retail industry participants will discuss their controversial and constructive views on the supposed tension between online and off-line retailing under this motto. Expertise meets expectation, theory meets practice, rejection meets acceptance. Any specialist retailers looking to align their business model with the shopper journey are warmly invited! We look forward to keen, active participation!


Ulrich Texter

Ulrich Texter studied psychology and philosophy at the Free University of Berlin. He has been editor-in-chief of trade magazine Planet Toys, the official organ of the German Association of Toy and Game Retailers (BVS), for many years. He has long been exploring the question of whether a cross-channel strategy is really the best way for brick-and-mortar toy retailers to reach customers when pure play retailers become active off-line and brick-and-mortar retailers online.


Nicole Moser, Pfiffikus – Richtig Gutes Spielzeug, Nuremberg/Germany

After her commercial training and 16 years in human resources consulting, she took over the Pfiffikus – Richtig Gutes Spielzeug toy store in Nuremberg in 2016. Business partners who meet the highest quality standards, can produce safety-certified products and combine superb design with high play value are all part of the company’s philosophy.


Susanne Sorg, EK/servicegroup, Bielefeld/Germany

Susanne Sorg was appointed to the board of EK/servicegroup, a Bielefeld-based multi-sector association, in September 2015. She is responsible for purchasing and sales in the comfort business line (including household appliances and kitchens) as well as the multichannel and information technology portfolios. She has gained extensive retail experience over the past 23 years, five of these abroad. She has held various managerial roles with well-known international retail companies.


Wieland Sulzer, Spielwaren Sulzer, Marburg

Wieland Sulzer is managing partner of Spielwaren Sulzer GmbH & Co. KG. Founded in 1920 by his grandfather, the company has remained firmly in family hands ever since. Besides two specialist stores in Marburg and Bad Hersfeld, its portfolio also includes an online shop. Wieland Sulzer serves on the board of the German Association of Toy and Game Retailers (BVS) and the Advisory Board/Supervisory Board of idee + spiel.

3:00 pm – 3:30 pm | The TrendGallery 2017 trends
Reyne Rice, ToyTrends, New York/USA

Reyne Rice presents the three toy trends 2017: "Body and Mind", "Girl Power" and "Swap & Collect". She has more than 30 years of experience in the toy industry, and entertainment & kids' technology industries. She develops products and solutions for the media, consumers, trade associations, retailers, manufacturers and licensors. She has been working as a toy trend specialist, consultant, international journalist and CEO of her own consultancy firm, ToyTrends, for 14 years.

 

Media partner

 

 

 

 

The TrendGallery is your first port of call if you are specifically looking for new products. This is where you find the industry’s product novelties bundled for you. The TrendGuide will also give you a quick online overview of the newly exhibited products at the Spielwarenmesse 2017.

TrendGuide

 

The best new products at the fair are honored each year with the ToyAward in the categories Baby & Infant, PreSchool, SchoolKids, and Teenager & Adults. This quality label is a helpful guide to retailers and consumers deciding what to order and buy.

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