Discover new play worlds
61st Spielwarenmesse International Toy Fair Nürnberg
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The International Toy Fair is the world’s leading fair for toys, and hobby and leisure-time articles. All the market leaders will be present once again when the toy professionals from all over the world gather together in Nürnberg in February 2010. The fair, which is open exclusively to the specialist trade, provides a unique combination of a huge product range, targeted industry information, and numerous networking opportunities.
The best reason for visiting
- Approximately 2,700 exhibitors from 59 countries
- More than 75,000 specialist visitors from 115 countries
- 160,000 sq. m display space with approximately 1 million products in 11 product groups
- All the industry’s market leaders
- 1st Global Toy Summit
- The unique combination of brand manufacturers and mass articles
- THE trend barometer with approx. 70,000 new products
- Free special shows and expert presentations for ideas on boosting sales in the trade
Have a look for yourself!
Please click play down left to start the short movie.
Highlights
New products and innovations
The International Toy Fair with its innovation concept is recognized throughout the world as a platform for launching new products on the market. The InnovationCenter is the optimum orientation aid in the search for new products at the fair.
See and discover in the InnovationCenter:
- The new products and trends for the coming year
- The winners of the ToyAward 2010
More about the InnovationCenter
The license world of the toy industry
The future and the present meet each other in the LicenseCenter: this is where future trends meet the current top licenses. In addition, the International Trend Selection awaits you with the most promising toy licenses from important country markets – presented by our worldwide media partners.
Experience the LicenseCenter on the floor of the InnovationCenter in Hall 4.
Toy Business Forum: Expert knowledge for the practical
Top speakers give practical tips for the trade at the Toy Business Forum in the InnovationCenter in hall 4. All presentations are free and registration is not necessary.
The Toy Business Forum 2010 covers the following topics:
| Friday, 05 February 2010 | Worldwide toy trends |
| Saturday, 06 February 2010 | Profitable supplementary ranges |
| Sunday, 07 February 2010 | Products for babies and infants |
| Monday, 08 February 2010 | Marketing & PR |
| Tuesday, 09 February 2010 | PoS & store design |
More about the Toy Business Forum
1st Global Toy Summit
The 1st Global Toy Summit will take place on 08 and 09 February 2010 during the International Toy Fair. Both exhibitors and visitors are looking forward to a varied programme of presentations on current topics and trends. Exchange information with experts and industry insiders. You will receive sound ideas and information which you can put into everyday practice immediately.
Special area - Baby´sWorld
With a special area on the subject of baby articles, the International Toy Fair is taking into account the huge increase in manufacturers of articles for babies. Baby’sWorld presents the complete bandwidth of play items for babies and infants together in Hall 2, and provides a central meeting point for purchasers and specialist dealers in this branch.
New product area: School Articles, Stationery, Way to School
Because of its great success and the increasing demand, the special area 'Way to School' is being further developed and enlarged in the coming Fair to cover the product group 'School Articles, Stationery, Way to School'. As well as domestic participation, international exhibitors will also be presenting themselves for the first time in the section in Hall 9.
Site plan and Product groups
Complete range of products and layout
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View and download site plan
Games, books and trends and school articles are in the centre of the exhibition site
- Hall 10.0, 10.1: Games, books, learning and experimenting, multimedia
- Hall 9: Arts & crafts, creative design; Festive and trend articles, carnival; School articles, stationary, Way to School
Multi-product group and the international pavilions
The multi-product group and the international pavilions are concentrated in the
west of the exhibition site.
Technical toys in the east
The technical toys are concentrated compactly in the east of the exhibition site
- Halle 4A: Model railways and accessories
- Halle 4, 5, 6: Technical toys, educational toys, action toys
- Halle 8, 7: Sports, leisure, outdoor
- Halle 7, 7A: Model construction, hobbies
The classic toy segments in halls 1, 2 and 3
The classic toy segments are located in halls 1, 2 and 3
Hall 1, 2: Dolls, soft toys, baby articles
Hall 2, 3: Wooden toys, craftworks, gifts
Visitor services
Travel & Accommodation
Book your accommodation and plan your travel by rail, car or air using the convenient online service. You will find detailed information about our cooperation partners, special terms and booking facilities under the items Travel and Accommodation.
Registration
Please fill in the online registration form.
You will then be added to the visitor database and will automatically receive a personal invitation in late November. If there is no representative in your country, please contact Spielwarenmesse eG directly.
List of representatives
Please accept that admission to the world's leading fair for the toy branch is restricted to trade visitors only.
Admission prices 2010
| Advance sales | One-day pass | € 17,00 |
| Permanent pass | € 35,00 | |
| Counter | One-day pass | € 20,00 |
| Permanent pass | € 45,00 |
Opening hours
| Thursday to Monday | from 9:00 a.m. to 6:00 p.m. (last admission at 5:00 p.m.) |
| Tuesday | from 9:00 a.m. to 5:00 p.m. (last admission at 4:00 p.m.) |
Brochures
Current information brochures will be available to you in October.
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