Experiencing What Others Only Dream About

62nd Spielwarenmesse International Toy Fair Nürnberg

The Spielwarenmesse International Toy Fair is the world’s leading fair for toys, hobby and leisure.
All the market leaders will be here when toy professionals from all over the world come together
once a year in Nürnberg. The fair, which is open exclusively to the specialist trade, provides a
unique combination of a huge product range, targeted industry information, and numerous
networking opportunities.

The best reason for visiting

  • Approximately 2,700 exhibitors from 63 countries
  • More than 76,600 specialist visitors from 104 countries
  • 160,000 sq. m display space with approximately 1 million products in 12 product groups
  • The presence of all toy industry market leaders
  • The 2nd Global Toy Summit that runs parallel with the fair
  • The unique combination of brand manufacturers and mass articles
  • The International Toy Fair is THE TREND BAROMETER with approx. 70,000 new products
  • Free special shows and expert presentations for ideas on boosting sales in the trade


Have a look for yourself!

Please click play or the logo to start the film (lasts about 1 min.)


Highlights

New Products and Innovations

The International Toy Fair with its innovation concept is recognized worldwide as the platform for launching new products in the market place. Moreover, InnovationCenter provides optimum orientation when searching for new products at the fair.

At the InnovationCenter you'll find:

  • New products and trends for the up-coming year
  • All ToyAward winning products

Would you like to see the ToyAward winners of 2010? This way to the winners.

More about the InnovationCenter

The License World of the Toy Industry

LicenseCenter is the focal point for the topic of licensing. You'll get selective information about this growing market that will enable you to contact all licensees and licensors. Moreover, the International Trend Selection which lists the most promising toy licenses from important international markets will be presented by our worldwide media partners.

The LicenseCenter will be presented with an entirely new concept at the Spielwarenmesse 2011. Be prepared for a big surprise!

More Information about the LicenseCenter 2010

Toy Business Forum: Expert Knowledge for Practitioners

Top speakers at the Toy Business Forum have practical tips for the trade. All expert presentations are held at InnovationCenter, in Hall 4.

You can expect more of these valuable programs at Spielwarenmesse 2011. Get ready!

More information about the Toy Business Forum 2010 plus webcasts of selected presentations can be found here…

1st Global Toy Summit

The 1st Global Toy Summit premiered at the International Toy Fair 2010. Both exhibitors and the trade enjoyed a varied program of current trends and topics.

Due to its resounding success, this congress will be continued at the International Toy Fair in 2011. Within the framework of the 2nd Global Toy Summit, you will receive reliable ideas and useful information that can be put into everyday practice. Take advantage of this opportunity to exchange ideas and information with experts and insiders.

A review ot the 1st Global Toy Summit plus webcasts of selected presentations can be found here...

Special area - Baby´sWorld

With a special area on the subject of baby articles, the International Toy Fair took into account the huge increase in manufacturers of articles for babies. Baby’sWorld presented the complete bandwidth of play items for babies and infants together in Hall 2 and provided a central meeting point for purchasers and specialist dealers.

Because of the huge response to this concept that completely exceeded our expectations, Baby and Small Children Items will be continued as a permanent product group at the Toy Fair beginning 2011.

Further information about Baby´sWorld plus empirical studies regarding the buying behaviour of parents can be found here...

School Articles, Stationery, Way to School

School Articles, Stationery and Way to School firmly established itself as a product group during the Toy Fair 2010. In addition to national participants, an enormous increase of international exhibitors was registered for this exhibition area in Hall 9.

Further information about this product group


Site Plan and Product Groups

Complete range of products and layout

Click to view large

Games, Books, Trends and School Articles are located at the Center of the Exhibition Site

  • Hall 10.0, 10.1: Games, Books, Learning and Experimenting, Multimedia
  • Hall 9: Arts & Crafts, Creative Design; Festive and Trend Articles, Carnival; School Articles, Stationary, Way to School

Multi-Product Group and International Pavilions

The Multi-Product Group and the International Pavilions are located at the western part of the exhibition site.

Technical Toys are Located in the Eastern Section

  • Hall 4A: Model Railways and Accessories
  • Hall 4, 5, 6: Technical Toys, Educational Toys, Action Toys
  • Halle 8, 7: Sports, Leisure, Outdoor
  • Halle 7, 7A: Model Construction, Hobbies

Classic Toys are located in Halls 1, 2 and 3

  • Hall 1: Dolls, Soft Toys
  • Hall 2: Baby and Small Children Articles
  • Hall 3: Wooden Toys, Craftworks, Gifts


Visitor Services

Registration

Please fill in the online registration form.

You will then be added to the visitor database and will automatically receive a personal invitation in late November. If you have questions and there is no representative in your country, please contact Spielwarenmesse eG directly.

List of representatives

Please accept that admission to the world's leading fair for the toy branch is restricted to trade visitors only.

Travel & Accommodation

Book accommodations and plan your travel by rail, car or air using the convenient online service. Under Travel and Accommodations you can find detailed information about our cooperating partners, booking facilities and special conditions.

More Information about Travel

More Information about Accommodations

Admission Prices 2011

Advance salesOne-day pass € 17,00
Permanent pass € 35,00
Counter One-day pass € 23,00
Permanent pass € 49,00  

Opening Hours

Thursday thru Monday

from 9:00 a.m. to 6:00 p.m.

(last admission at 5:00 p.m.)

Tuesday

from 9:00 a.m. to 5:00 p.m.

(last admission at 4:00 p.m.)