Spielwarenmesse: Getting your sales in shape - part 4: dissatisfied customers & complaints

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12. April 2017 / Marketing

Getting your sales in shape - part 4: dissatisfied customers & complaints

from Spielwarenmesse eG /  Show comments

Getting the customer in a positive mood is not necessarily such a big deal. But you need a lot more than just a friendly smile if you are to stand out from the competition and make even a complaint an unforgettable experience.

In his fourth video, entitled “’Turning unhappy customers”, Jörg Winter reveals the secret to creating a supportive environment to ensure you have happy customers and employees. The following aspects might be relevant to you:

  • Principle of reinforcement
  • “Work through the grief”
  • There is a story behind every complaint
  • “Go the extra mile – and beyond – to build goodwill!”
Getting your sales in shape - module 4: "Turning" unhappy customers
 

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