Customers enter a store with different expectations and ideas. As a salesperson, you have to figure out straightaway what these might be so that you can give the customer the best service. But is it actually possible to classify customers at first glance?
In his sixth video, entitled “Using a different approach according to the type of customer”, Jörg Winter presents the various personality types and demonstrates how you can build rapport with every customer by being attentive and showing empathy. The following aspects are addressed:
- Four personality types: red, green, blue, yellow
- Understanding and shaping your customer’s body language
- Gestures, eyes, language, tone
Getting your sales in shape – Part 6: tailoring your approach to the type of customer