Spielwarenmesse: Kids License Monitor I/2017: these are the most popular toy licenses among children

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03. April 2017 / Market

Kids License Monitor I/2017: these are the most popular toy licenses among children

from iconkids & youth /  Show comments

The minions and the heroes from Ice Age are at the top positions of the most popular license themes in 2017. Toys with characters from the Disney / Pixar universe such as Dory and Mickey Mouse are also well received by children. The Kids License Monitor from the Munich based Children's Research Institute iconkids & youth reveals the most popular toy licenses for children in Germany, France and Great Britain in the first quarter of 2017.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 71 % of all French children in this age group like "Madagascar".

The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys

  • 4 - 6: Cars, Minions, Ice Age
  • 7 - 9: Minions, Ice Age, Penguins of Madagascar
  • 10 - 12: Ice Age, Penguins of Madagascar, Batman v Superman

Girls

  • 4 - 6: Frozen, Minnie Mouse, Disney Princess
  • 7 - 9: Ice Age, The Lion King, Pippi Longstocking
  • 10 - 12: Frozen, Ice Age, Madagascar

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 39 % of all German children in this age group consider the German National Football Team absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys

  • 4 - 6: Cars, Minions, Spider-Man
  • 7 - 9: Minions, Star Wars, Spider-Man
  • 10 - 12: Minions, Star Wars, Batman v Superman

Girls:

  • 4 - 6: Frozen, Minnie Mouse, Disney Princess
  • 7 - 9: Frozen, Barbie, Disney Fairies
  • 10 - 12: Minions, Frozen, Violetta


A detailed survey description and all detailed results are available on the iconkids & youth website.

 

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