Spielwarenmesse: Kids License Monitor IV/2016: these are the most popular toy licenses among children

Choose language

Spielwarenmesse® worldwide

 

Disney Pixar: Cars
  Licenses

19. January 2017 / Licenses

Kids License Monitor IV/2016: these are the most popular toy licenses among children

from iconkids & youth /  Show comments

Dory, Minions, Elsa or the heroes from the Marvel universe? The Kids License Monitor from the Munich based Children's Research Institute iconkids & youth reveals the top 10 licenses for children in Germany, France and Great Britain in 2016.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 72 % of all British children in this age group like "The Secret Life of Pets".

The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys

  • 4 - 6: Cars, Minions, The Jungle Book
  • 7 - 9: Minions, Ice Age, The Jungle Book
  • 10 - 12: Ice Age, The Penguins of Madagascar, Asterix

Girls

  • 4 - 6: Frozen, Mickey Mouse, Maya the Bee
  • 7 - 9: Ice Age, The Lion King, Pippi Longstocking
  • 10 - 12: Frozen, Ice Age, The Jungle Book

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 36 % of all British children in this age group consider Pokémon absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys

  • 4 - 6: Cars, Minions, Spider-Man
  • 7 - 9: Minions, Star Wars, Spider-Man
  • 10 - 12: Minions, Star Wars, German National Football Team

Girls:

  • 4 - 6: Frozen, Disney Princess, Hello Kitty
  • 7 - 9: Frozen, Barbie, Disney Fairies
  • 10 - 12: Minions, Frozen, Violetta


A detailed survey description and all detailed results are available on the iconkids & youth website.

 

Author of this article:

iconkids & youth

This article:

Tags in this article:

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.