Spielwarenmesse: Kids License Monitor II/2017: these are the most popular toy licenses among children

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13. July 2017 / Licenses

Kids License Monitor II/2017: these are the most popular toy licenses among children

from iconkids & youth /  Show comments

Shaun the Sheep and Guardians of the Galaxy are some of the new favorites among children. The heroes from established Disney and Pixar blockbusters, however, defend their leading position within the toy license top 10. The Kids License Monitor from the the Munich based Children's Research Institute iconkids & youth shows you which license themes for children 's toys were particularly popular in the second quarter of 2017.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 75 % of all British children in this age group like "Scooby Doo".

The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys in Germany

  • 4 - 6: Cars, Minions, Bob the Builder
  • 7 - 9: Minions, Ice Age, Penguins of Madagascar
  • 10 - 12: Ice Age, Penguins of Madagascar, Batman v Superman

Girls in Germany

  • 4 - 6: Frozen, Minnie Mouse, Disney Princess
  • 7 - 9: Ice Age, Frozen, Disney Princess
  • 10 - 12: Frozen, Bibi und Tina Real life, Ice Age

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 37 % of all French children in this age group consider Frozen absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys

  • 4 - 6: Cars, Minions, Spider-Man
  • 7 - 9: Spider-Man, Minions, German National Football Team
  • 10 - 12: Minions, Star Wars, German National Football Team

Girls:

  • 4 - 6: Frozen, Minnie Mouse, Disney Princess
  • 7 - 9: Frozen, Ice Age, Barbie
  • 10 - 12: Minions, Bibi und Tina Real life, Frozen

A detailed survey description and all detailed results are available on the iconkids & youth website.

 

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