Spielwarenmesse: License themes 2017: these are the top toy licenses in Spain

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19. January 2017 / Market

License themes 2017: these are the top toy licenses in Spain

from Spielwarenmesse eG /  Show comments

Which are the top licences in Spain for the year 2017? ??? has selected Paw Patrol, Star Wars and Super Wings as the top 3 properties that will be on the scene of the Spanish licensing market.

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Paw Patrol

It is a TV series for the pre-schooler target consisted of four seasons confirmed which is broadcast in Clan and Nick Jr. Featuring the adventures of Ryder, a 10 year old kid who creates a rescue patrol formed by pets. This way, technology and vehicles join a team work focused on the problems that happen in a neighbourhood.

The main value that this series wants to carry is the team work, so that’s why each character has got different and unique skills. Moreover, this puppies group has its own vehicle. The series is characterized by aspects such as adventure, heroism, friendship, social skills, community and troubles’ solving. All the categories got licensed products. 

Star Wars

It is an iconic and galactic saga that narrates the conflict between the dark side force and shining side force. The main target for this label is consisted of kids from 6 to 11 years old, but there is available product of Star Wars for the different age ranges and targets.

The values which this property wants to encourage are the fight of good and evil, the team work, the personal improvement, the bravery, the epical stories and the friendship, among others.

In December 2016, a new release premiered: ‘Rogue One: A star Wars Story’, with huge successful in worldwide box offices. Next December 2017, Star Wars Episode VIII is forecasted to reach cinemas. 

Rogue One: A Star Wars Story - Trailer

Super Wings

It is a TV series for the pre-schooler target with one of the biggest audiences in the child channel Clan, which tells the adventures of Jett, a plane which delivers packages to kids from all over the world in the shape of accomplished dreams. In each delivery, Jett comes across with different problems so that’s why he will be helped by his friends Super Wings, which will work together to solve the problems and make kids happy.

The series premiered in May 2016 through Clan and the second season is getting ready to be broadcast in 2017. In Iberia, the label has signed deals with licensors in the most of products categories.

Super Wings - Trailer

Discover licensed toys from TV series and cinema heroes at the Spielwarenmesse® 2017 and visit the stand of LIMA (Licensing Industry Merchandisers' Association) in foyer 12.0. Get more information about the top licenses 2017 on the license day on February 2, 2017 in the Toy Business Forum. You can find the licensing themes at the Spielwarenmesse® 2017 in the LicenseGuide.

 

 

 

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