Spielwarenmesse: License themes 2017: these are the top toy licenses in the US

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18. January 2017 / Licenses

License themes 2017: these are the top toy licenses in the US

from Spielwarenmesse eG /  Show comments

What are the top licenses 2017 in the US? The magazine License Global explores the trends in the global toy market that are sure to impact both in american retail sales and how children will play in 2017.

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Disney licenses are in great demand

The biggest influence on global licensed toy trends, both in past years and in those to come, is the world's No. 1 licensor, the Walt Disney Company, and with Rogue One: A Star Wars Story (the first standalone film in the franchise) breaking new records at the Boxoffice, Star Wars-themed merchandise is sure to once again dominate retail shelves.

Star Wars isn't all that's in store for Disney in 2017. The company is expecting the Disney Princess brand to perform well in the toy category, in large part due to the upcoming live-action film Beauty and the Beast. In addition, Disney-Pixar will release the next installment to the Cars film franchise, Cars 3, which already has a robust product lineup in the works.

Cars 3 offers the opportunity to lift already popular characters while introducing fans to new favorites across a suite of innovative and traditional play product categories, new advances in toy technology will help bring the characters to life like never before.

Sequels and new releases in cinema and TV

Marvel Studios, which will continue to grow its expansive universe with two new movies–Guardians of the Galaxy Vol. 2 and Spider-Man: Homecoming..

In addition to Disney-inspired toys, the industry can expect to see toys from a number of other studios that will be releasing content in 2017– including Lionsgate, Sony Pictures, Twentieth Century Fox and Warner Bros. Pictures, among others.

It's no secret that the industry will always see a strong connection between toys and content, and with a strong lineup of films and television series on deck for the new year there's sure to be a host of new content driving the industry's growth. However, as the Millennial generation continues to make its mark on the world, the category is starting to see a push for nostalgia-based toys, ranging from recreating old brands to reviving classic series.

For example, Nickelodeon is garnering success with its '90s properties. Although the company is initially focusing on apparel for properties such as "Rugrats" and "Ren & Stimpy," it anticipates bringing the properties to toys and collectibles in the near future. Another classic Nickelodeon brand that will continue to perform well in the toy category is "Teenage Mutant Ninja Turtles."

Additionally, Cartoon Network will also tap into several of its classic brands in 2017, focusing on Spin Master's global toy launch for the rebooted "Powerpuff Girls" series as well as the global re-launch of "Ben 10."


Discover licensed toys from TV series and cinema heroes at the Spielwarenmesse® 2017 and visit the stand of LIMA (Licensing Industry Merchandisers' Association) in foyer 12.0. Get more information about the top licenses 2017 on the license day on February 2, 2017 in the Toy Business Forum. You can find the licensing themes at the Spielwarenmesse® 2017 in the LicenseGuide.

 

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Spielwarenmesse eG

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