MEconomy, not economy - the young consumers of tomorrow are shaping their own futures. Your marketing strategy should take this into account, because Generation Z consumers act differently to those of Generations X and Y. Joeri Van den Bergh's presentation at the Spielwarenmesse® 2016 looks at how marketing is changing with respect to Generation Z and what matters to this target group. Buoyed along by lots of practical examples and interesting statistics, you are taken on a comprehensive journey through the world of the young generation.
In his presentation on Generation Z, Joeri Van den Bergh fills you in on the following topics:
- Characteristics and values of the young target group
- Marketing measures that are compatible with the short 8-second attention span
- The STEM toys changing the toy trade
Who’s up NXT story: A cross-generational view on NxtGen marketing