Spielwarenmesse: Video: What you need to know in marketing about the young target group

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Marketing Strategie für Generation Z
  Marketing

08. June 2016 / Marketing

Video: What you need to know in marketing about the young target group

from Spielwarenmesse eG /  Show comments

MEconomy, not economy - the young consumers of tomorrow are shaping their own futures. Your marketing strategy should take this into account, because Generation Z consumers act differently to those of Generations X and Y. Joeri Van den Bergh's presentation at the Spielwarenmesse® 2016 looks at how marketing is changing with respect to Generation Z and what matters to this target group. Buoyed along by lots of practical examples and interesting statistics, you are taken on a comprehensive journey through the world of the young generation.

In his presentation on Generation Z, Joeri Van den Bergh fills you in on the following topics:

  • Characteristics and values of the young target group
  • Marketing measures that are compatible with the short 8-second attention span
  • The STEM toys changing the toy trade
Who’s up NXT story: A cross-generational view on NxtGen marketing
 

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Spielwarenmesse eG

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