Customers expect an experience when making a purchase. Retailers can incentivise them to buy a product right in front of the store. Shoppers can be turned into purchasers using simple methods.
Marketing Director Claudia Rivinius gives a number of tips in the video on how to change how your product looks to create a wow effect for customers in the future. The following aspects should help you create new buying incentives for customers.
- Attract: focus on the product
- Engage: mobilise the shopper
- Sell: trigger the impulse to buy
- Why does the customer buy?
Wowing customers: you have got to catch their eye to attract footfall