Spielwarenmesse: Video: how the matching ambiance entices buying decisions

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19. July 2016 / Marketing

Video: how the matching ambiance entices buying decisions

from Spielwarenmesse eG /  Show comments

How does the brain make decisions? This question presents itself without fail when it comes to positively influencing the buying decisions of customers. The founder of Implizit GmbH, Björn Lockstein, takes a close look at this very phenomenon and demonstrates in his presentation “Das Geheimnis des Kaufens” (The Secret of Buying) the possibilities that exist to increase sales without having to make major investments for this. The underlying idea here is: Do not see your customer as a customer, but as a guest, because the context is decisive while shopping.

Topics of the presentation during the ToyBusiness Forum 2016 include:

  • How to use intuition and childhood experiences for your goals.
  • How to make it easy for your customers to spend money.
  • How to create experiences in your business.
The secret of buying – opportunities about how to increase sales
 

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