Spielwarenmesse: Video: Specialist baby retailers and successful customer retention

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Beratung im Baby-Fachhandel
  Marketing

24. May 2017 / Marketing

Video: Specialist baby retailers and successful customer retention

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Although birth rates are on the up again in many parts of the world, specialist baby and toy retailers are facing the challenge of finding ways to retain customers. One key factor in this is the ever-increasing purchasing power and advice online. What path will retailers take in the future and what do you need to consider as a retailer?

Business management consultant Britta Meyer advises you on how to secure the loyalty of potential customers early on and properly address the needs of different target groups. The following aspects play a key role in this:

  • Boom factor: expectant parents
  • Target group: expectant mothers
  • Target group: grandparents, friends and relatives
  • An attractive range
  • Designing a baby-friendly store
  • Active marketing: online and offline
Baby boom!? Opportunities for the specialist toy trade
 

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Spielwarenmesse eG

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