Spielwarenmesse: Alpha Group accelerates its European growth

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Alpha Group accelerates its European growth

19. May 2017 11:35 h:

Antoine Erligmann appointed as VP of media, TV & licensing in EMEA

By toyworldmag.co.uk

The Alpha Group continues its international expansion with the announcement of the appointment of Antoine Erligmann as vice president media, TV & licensing EMEA, effective 15th May. Alpha Group is consolidating its organisation and expanding its teams in Europe. The arrival of Antoine Erligmann is keeping with the ambitions of Alpha Group’s founders to become a key player in the European market over the next ten years.

Antoine will be in charge of TV distribution and licensing development of brands such as Super Wings and Infinity Nado in the short term, keeping in mind that Alpha Group is currently developing a number of other brands that are set to arrive on the market as early as 2018.

Antoine’s principal roles will be to establish the media strategy, negotiate and direct the distribution of TV series across European markets and develop licensing programmes in EMEA. He will also participate in the development of co-productions and digital strategy.

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