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31 Jan – 4 Feb 2018
20th Century Fox Consumer Products and Lidl have teamed up to launch the first baby line based on the film Ice Age across all their major stores in Europe.
Launching today, Ice Age Baby will feature looks for both boys and girls ages 3-24 months that highlight the franchise’s most beloved characters.
The line will be available in stores across Germany, Italy, Ireland, Northern Ireland, Czech Republic, Sweden, Slovakia, Hungary, Croatia, Slovenia, Switzerland and Romania and available online in Germany, Netherlands and Czech Republic.
The Ice Age Baby launch comes on the heels of 20th Century Fox Consumer Products and Lidl comprehensive summer Ice Age promotion across Europe. The popular animated franchise had a significant presence in Lidl stores as the global retailer launched a wide range of over 90 licensed products - from Ice Age DVDs to apparel and publishing - in their 10,000 stores across 27 European countries.
In several countries, the 360⁰ activation included TV advertisements as well as support in print, instore, circulars, social and digital media. Additional markets offered free Ice Age movie posters as well as hosted competitions to win tickets either in store or on social media.