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31 Jan – 4 Feb 2018
DHX Brands has further boosted the presence of Teletubbies in the North American market, appointing Built Games, a market-leading video game developer and publisher, as part of nine new consumer products deals brokered via CPLG North America.
This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for children that will underscore the trusted brand values of Teletubbies and help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow children’s vocabulary.
In addition, DHX Brands has appointed eight further new US licensees, including Bladez Toyz (Ancillary Toys), Fiesta Toys (Arcade/Amusement), HW2 (Eyewear), John GmbH (Outdoor Toys), High Point (Children's Hosiery), Milestone (Live Events), Edgewell Personal Care Brands (Infant Accessories) and Silvertop Associates (Costumes).
The new licensees come on the back of a previously announced agreement for exclusive US broadcast and on-demand rights for 30 brand-new half-hour episodes of Teletubbies, which will begin airing on Nickelodeon’s Nick Jr. preschool channel and streaming on the Nick Jr. app in 2017.
As the flagship property in DHX Media’s strategy to build global brands, the new Teletubbies continues to perform extremely well and is gaining international momentum. Globally, the licensing programme is growing rapidly, with more than 85 top-tier partners already on board, underscoring its position as one of the best-loved and most-recognizable children’s properties.