Spielwarenmesse: Universal Brand Development reshuffles licensing team

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Universal Brand Development reshuffles licensing team

11. August 2017 13:05 h:

Joe Lawandus and Marc Low both awarded senior VP and general manager roles

By toyworldmag.co.uk

Universal Brand Development has announced the appointment of Joe Lawandus to senior vice president and general manager, North America consumer products, and Marc Low expands his current role to senior vice president and general manager, international consumer products. Both Joe and Marc will report directly to Universal Brand Development’s president, Vince Klaseus. Joe will join Universal in September.

Joe, a consumer products and toy industry veteran, was most recently SVP and general manager of global brand marketing and design at Mattel. As the leader of the Mattel Toy Box Boys brand design and marketing teams, he established a strong growth trajectory for the business and was responsible for developing Mattel owned intellectual properties as well as licensed products for action figures, role-play, vehicles and innovative toys.

Marc is currently senior vice president of international for Universal’s Consumer Products business unit. His expanded role to general manager will allow him to further drive the company’s CP business in the group’s rapidly expanding international regions.

Universal Brand Development’s EVP of worldwide consumer products, Manuel Torres Port, will be leaving the company at the end of the month to pursue new interests.

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