Spielwarenmesse: FAQ

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Here you can find answers to frequently asked questions.

Key facts about Spielwarenmesse®

The Spielwarenmesse® in Nuremberg, Germany is the world’s leading fair for the toy industry with over 2,900 exhibitors from 68 nations and more than 70,000 trade visitors from 130 nations. Admission is restricted solely to companies trading in the branches represented at the toy fair.

The date for the next toy fair: Wednesday to Sunday, 27 – 31 January 2021, on the exhibition site in Nuremberg, Germany.

Wednesday to Sunday from 9:00 am to 6:00 pm (last admission 5:00 pm)

Registration and tickets

No. Spielwarenmesse® is a pure trade fair, to which only the relevant trade visitors are admitted.

Trade visitors are all persons who trade in or work with toys or other products represented at Spielwarenmesse® on a commercial basis. The core target group of Spielwarenmesse® comprises trade buyers. For more details see the definition of a trade visitor.

For accreditation for Spielwarenmesse®, simply register online.

You will receive the login information for the online ticket shop to purchase tickets for the upcoming Spielwarenmesse® in early November.

No. Visitors from Germany receive automatically the login data for the online ticket shop by e-mail or their permit from us by post at the end of the year.

International visitors are also contacted automatically by the relevant representative and then receive the login data to the online ticket shop.

Have you received a permit until now but in future would prefer to receive the login data for the online ticket shop by e-mail? No problem, just send us a brief e-mail to visitors@spielwarenmesse.de.

Buy tickets in advance at discounted prices. You will need your login data. As a registered trade visitors you receive the login data to the online ticket shop in November.

Of course, you can purchase tickets during the fair directly at the fairground.

presale e-ticket

until 25 Jan 2021; 6 pm CET

presale paper ticket

until 13 Jan 2021; 6 pm CET; only available in Germany

Cash desk

starting from 26 Jan 2021; 12 noon CET

One-day ticket 19,00 € 25,00 € 30,00 €
Permanent ticket 38,00 € 49,00 € 55,00 €

Yes, you can use all public transport services covered by the Nuremberg integrated transport system (VGN) free of charge within the tarif zone 100/200 (city zone Nuremberg, Fürth, Stein) during Spielwarenmesse®, provided you have a valid entrance pass for the fair. Your paper ticket also acts as your ticket for travel by public transport. If you have an e-ticket, please always have the separate VGN printout with you as proof of entitlement.

VGN tarif zones

Visa, hotel, child care

For information about accomodation and travel packages see "travel & stay".

Visas are still required for entry into Germany from many countries. We send visitors from these countries personal invitations together with the permit for purchasing an entrance pass at the ticket office. Visitors can use this personal invitation to apply for a visa at the responsible embassy or consulate general.

Please send your request to Marion Weiß (m.weiss@spielwarenmesse.de). Requests for personal invitations should arrive by 3 January 2020 at the latest. We regret that we cannot process inquiries received after this date.

Children under the age of 16 years are not admitted - excluding children up to the age of 6 months accompanied by an approved fair participant. Those over 16 will need an official ID. Spielwarenmesse eG offers parents who bring their children to the event a free day care center in NCC West / Entrance West (room Venedig). Toys are available for all ages. Lunch is offered at extra cost.

The opening times: 8:00 am – 6:00 pm

No. Animals are not allowed on the exhibition grounds.

Your contact:

Marion Weiß

+49 911 99813-88

Contact directly the Spielwarenmesse eG's representative in your country/region:

Spielwarenmesse® App

No matter where you are, the mobile fair guide always gives you easy access to all the information you need for planning your personal visit to the fair.

Tip: Turn your Bluetooth on! Thus you can profit from the new iBeacon technology, which will be used at the Spielwarenmesse® for the first time.



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