Spielwarenmesse: Alpha Group welcomes Julie Ball

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Alpha Group welcomes Julie Ball

10. December 2019 13:50 h

By tnp.media

  • The former Head of Marketing for IMC Toys joins Alpha’s head office as a marketing consultant ahead of the busy trade show season.

Julie Ball has joined the team Alpha Animation Group in a marketing consultancy capacity at a time of growth for the global animation and entertainment group.

She joins Alpha Group’s UK head office, as the team readies for the important Q1 trade shows and its major new master toy launches in 2020.

Having spent 20 years in the toy industry, including a 15-year senior marketing tenure at Mattel, Julie brings a wealth of experience to the company. She has also conducted consultant roles at Hasbro and Spin Master, and most recently held the position of Head of Marketing for IMC Toys.

The group has a broad portfolio lined up for 2020, including Alpha’s own pre-school hit property Super Wings, which airs on Cartoonito and Tiny Pop. The iconic SpongeBob SquarePants range expands in readiness for the movie launch in May, and Alpha has new master toy properties launching 2020/21 for global gaming sensation Subway Surfers and pre-school animated hit Chuggington, alongside further content brands developed in-house.

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