Spielwarenmesse: Alvin Fu heads to Sesame Workshop for China expansion

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Alvin Fu heads to Sesame Workshop for China expansion

27. May 2020 11:35 h

By toybook.com

  • Shanghai-based Alvin Fu has joined Sesame Workshop as vice president and general manager of Greater China.

Fu will be responsible for expanding the reach of Sesame Street in Mainland China, Hong Kong, and Taiwan by “developing and implementing a new long-term strategic vision to help the next generation of children … grow up smarter, stronger, and kinder.”

A former executive at Heinz, Gillette, and 20th Century Fox China, Fu most recently served as president and CEO of Wanda Studios Qingdao. In his new role, he will work to expand Sesame Street’s commercial business across a variety of platforms while securing strategic partners in consumer products, content distribution, production, and more. In keeping with Sesame Workshop’s work in countries around the globe, Fu will also develop Sesame Street-branded educational materials and community outreach programs.

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