Spielwarenmesse: Delanie West appointed to Women in Toys’ board of directors as Diversity & Inclusion Chair

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Delanie West appointed to Women in Toys’ board of directors as Diversity & Inclusion Chair

12. August 2020 09:55 h

By toybook.com

  • BeSuper Creative‘s Delanie West has been appointed to the board of directors at Women in Toys, Licensing & Entertainment (WIT) as its first Diversity & Inclusion (D&I) Chair.

In her new role, West will lead WIT’s efforts to foster diversity, inclusion, and belonging in the industry throughout WIT’s global community. She will also lead the development of Black Women in Toys, Licensing & Entertainment (B-WIT), a new initiative focused on attracting, recruiting, spotlighting, and advocating for Black women in the industry.

“As an organization whose mission is based on equality, WIT is rooted in the truth that everyone must take action to bring about change that will ultimately drive greater diversity,” says WIT President Janice Ross. “Appointing Delanie to this role is the first of many actions to come.”

Sparked by a lack of representation of Black women in the toy industry, West will work alongside WIT and the B-WIT task force team to develop solutions to complex issues.

WIT and the B-WIT task force will develop an actionable roadmap for its efforts focused on recruitment, programming, and scholarships.

West previously served as vice president of product development, design, and creativity at AW Faber-Castell, and was vice president and general manager of design and development at Wilton Brands. In 2010, West stepped into the founding creative director role of BeSuper Creative, a full-service design, marketing, and product development consultancy.

Additionally, West is WIT’s Ohio chapter chair, serves as COO at Healthy Roots Dolls, and is partner and chief strategy officer at Black Creatives, a global network of more than 15,000 professionals in communications, media, advertising, technology, and fashion.

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