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The exclusive toy line will feature plush characters and roleplay toys, including Twinkle the Star, Buster the Bus and a Sing-Along Piano to name a few, all aimed at engaging and educating children through music and play.
Already launched in the US with great success, the company says it’s confident the UK launch will be just as popular.
Since its launch in 2011 Little Baby Bum has racked up over 23 billion views globally and amassed more than 21 million subscribers on YouTube. The channel puts modern twists on classic nursery rhymes and posts educational videos featuring cute and engaging characters. Now through this exciting partnership Little Baby Bum will be bringing the stars of the YouTube series to life with a selection of soft and musical toys for babies and toddlers.