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Magic Light Pictures has tapped Wow! Stuff as its master toy partner

29. Juni 2020 16:10 Uhr

Wow! Stuff named toy partner for Magic Light’s The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale

By tnp.media

  • Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, Australia, the US and Canada.

Wow! Stuff is known for its own portfolio of award-winning innovations in tier one brands, and from January 2021 will launch a full line up of toy figures and play-sets based on Magic Light’ library of characters

The imaginative play range will complement Magic Light’s existing range of fantastic toy and games partners that have been carefully collated for the Gruffalo over the last 10 years.

Long term Gruffalo partners include high quality plush from Aurora; and puzzles and games from Ravensburger, Asmodee, Winning Moves and Schmidt Spiele.

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