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Under the new partnership, The Point. 1888 will look to ‘provide streamlined consumer products roll-out across EMEA’, with the ambition of owning evergreen retail space for the collection.
“As our audience continues to grow, we remain focused on widening consumer engagement touchpoints at a global level, and part of that is having a trusted partner in EMEA,” said Simon Philips, Moonbug. “We’re confident in The Point.1888 and look forward to seeing what we can achieve together.”
Collectively, Mooonbug receives over 7 billion monthly views, and will now operate the largest network of kids channels on YouTube, encompassing 235 million subscribers, and its beloved kids’ brands are available on over 100 platforms globally, including major on-demand streaming services such as Netflix, Apple TV, Sky and Hulu.
The Point.1888’s retail-first brand extension model has been one of the biggest drivers of the agency’s growth in the last 12 months. Its team, headed up by Commercial Director Bethan Garton is rapidly expanding and is currently made up of 19 industry professionals with vast and relevant experience having previously worked with other big brands such as the Gruffalo, Star Wars, LOL Surprise, Marvel, Clangers, Mr Men, Noddy and Sesame Street.