Wednesday to Sunday!
31 Jan – 4 Feb 2018
Moonbug appointed the company behind L.O.L. Surprise! and the iconic Cozy Coupe to develop a global consumer products program in an effort to expand the reach and availability of products based on the popular preschool brand.
Under the new agreement, MGAE will secure and manage new licensees and work with retailers do develop new categories for Little Baby Bum, including publishing, digital offerings, apparel, bedding, and more.
Since launching on YouTube, Little Baby Bum has grown to an audience of more than 1.5 billion views per month from more than 80 million subscribers. Content from the brand is now available on additional streaming platforms, including Netflix, Amazon Prime Video, and Hulu.