Spielwarenmesse: Moonbug appoints MGA Entertainment as worldwide licensing agent for ‘Little Baby Bum

Choose language

 

Moonbug appoints MGA Entertainment as worldwide licensing agent for ‘Little Baby Bum

06. August 2020 15:25 h

By toybook.com

  • Following the success of its Little Tikes toy line based on Moonbug‘s Little Baby Bum YouTube channel, MGA Entertainment (MGAE) is taking the reins as the worldwide licensing agent for the property.

Moonbug appointed the company behind L.O.L. Surprise! and the iconic Cozy Coupe to develop a global consumer products program in an effort to expand the reach and availability of products based on the popular preschool brand.

Under the new agreement, MGAE will secure and manage new licensees and work with retailers do develop new categories for Little Baby Bum, including publishing, digital offerings, apparel, bedding, and more.

Since launching on YouTube, Little Baby Bum has grown to an audience of more than 1.5 billion views per month from more than 80 million subscribers. Content from the brand is now available on additional streaming platforms, including Netflix, Amazon Prime Video, and Hulu.

Read more

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.