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31 Jan – 4 Feb 2018
Mulan had originally been slated for a 27th March cinema release, but coronavirus has severely impacted this industry.
Disney has announced a 4th September premiere date for its blockbuster live-action remake of Mulan. Consumers in the US and other territories will be asked to pay $29.99 to rent the film, on top of their monthly Disney+ subscription fee. In territories where this option isn’t available, Mulan will play in cinemas.
The price tag is around $10 more than Trolls: World Tour, which went straight to home release near the start of the pandemic – but the move will act as a test to show Disney+ how much consumers are willing to part with in order to watch new movies this way.
Mulan was one of a number of feature films originally slated for release during the pandemic (27th of March, in this case), but was ultimately pushed back. Disney’s announcement will come as a major blow for cinemas, who had been hoping that the movie, once it could be shown, would drive footfall and inject much-needed cash into an industry which has felt the effects of coronavirus arguably more severely than others.