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Playmates Toys named master toy partner for YouTubers ‘Vlad & Niki’

15. September 2020 09:55 Uhr

By toybook.com

  • Retail Monster and Haven Global brokered a new deal for Playmates Toys to take the reins as the global master toy partner for Vlad & Niki.

The deal comes just four months after the popular YouTubers inked a deal with ZURU to create a variety of toys in select categories.

Playmates, best known for its long-running Teenage Mutant Ninja Turtles collection, will launch a full range of action figures, standard and deluxe vehicles, roleplay gear, and indoor/outdoor accessories next summer.

Vlad Vashketov and Niki Vashketov have amassed more than 120 million subscribers worldwide resulting in more than 56 billion views for views across their various Vlad & Niki channels.

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