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31 Jan – 4 Feb 2018
Rainbow Designs has revealed its new range of pre-school toys based on the new TV series, The Adventures of Paddington. The innovative new toy range, developed by Phat Mojo and distributed in the UK by Rainbow Designs, has been designed to engage a whole new generation of fans who are discovering Paddington for the first time through his adventures on TV.
Arriving this October, the highly-anticipated pre-school toy range will feature a soft and cuddly Deluxe Paddington Plush. Standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles; the coat can be removed for extra play value. The range will also feature collectible 22cm soft toys of Paddington wearing his coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series, and a Double Decker Play Bus Set.
The successful The Adventures of Paddington television series is proving a hit with pre-schoolers. Scooping Nick Jr’s No. 1 show in the afternoon at launch, the show remains No. 3 show overall on the channel with 1.6m viewers from March to June. From October, the series will also be aired on the free-to-view Milkshake! channel.