Wednesday to Sunday!
31 Jan – 4 Feb 2018
Tonies launched in 2016 in Germany, Austria, and Switzerland after three years of design and engineering development. In 2018, the company expanded into the UK and Ireland and has now become the fastest-growing toy company in Europe. Yesterday, it made its way across the pond into the hands of North American consumers.
The little cube - called a Toniebox - is full of big adventures. When kids place a hand-painted Tonie character on top of it, it comes to life with hours of stories, songs, and worlds to explore. Toy Book asked the founders of tonies - Patric Faßbender and Marcus Stahl - some questions over email about how they created this new way of play.