Spielwarenmesse: Tonies are officially available in the U.S. - Here’s how the founders did it

Choose language

 

Tonies are officially available in the U.S. - Here’s how the founders did it

24. September 2020 10:05 h

A small cube is innovating what it means to tell stories and how kids play

Tonies launched in 2016 in Germany, Austria, and Switzerland after three years of design and engineering development. In 2018, the company expanded into the UK and Ireland and has now become the fastest-growing toy company in Europe. Yesterday, it made its way across the pond into the hands of North American consumers.

The little cube - called a Toniebox - is full of big adventures. When kids place a hand-painted Tonie character on top of it, it comes to life with hours of stories, songs, and worlds to explore. Toy Book asked the founders of tonies - Patric Faßbender and Marcus Stahl - some questions over email about how they created this new way of play.

Read more

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.