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31. Jan - 4. Feb 2018
The #unowhoyouare campaign has identified four types of players – Victory Dancers, Dodgy Dealers, Sore Losers and Make Your Own Rules – and has created content to show all the different gameplay reactions.
The campaign is an ambitious social-first piece, using millennial and Gen Z influencers, as well as everyday players, across Facebook, TikTok and Instagram to celebrate this much-loved game. On TikTok, the #unowhoyouare hashtag aims to harness the power of the platform’s popularity, which has skyrocketed in 2020.
#unowhoyouare is billed as a tribute to the genuine reactions, crazy rules and fun forfeits that make Uno so much fun to play and customise, and will tap into the rising popularity of games during lockdown. Renewed interest in gameplay has seen sales in the category rivalling those at Christmas over the past few months.