Spielwarenmesse: We own play, and that’s a powerful commodity

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We own play, and that’s a powerful commodity

26. March 2020 13:20 h

by Donna MacNeil president, ChizComm

By now we’ve all heard the communication speak a million times — “unprecedented times,” “an abundance of caution,” and “safety is our highest priority” — but let’s face it, it’s a crazy time. We’re driving blind, with no control or foresight, struggling to keep our businesses and families safe amidst great uncertainty.

As marketers, we work incredibly hard every day to establish a connection with our consumers.

What they expect from us now is leadership and thoughtful, measured responses. What they need from us is a real and relevant understanding of who they are and what matters to them most.

In our work with clients, media, and families over the past days, here is what we know to be true.

toybook.com

 

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