Trends and innovations at Spielwarenmesse 2026
What’s New Guide 2026
The toy industry inspires worldwide with fresh ideas and innovative products. From 27 to 31 January, manufacturers from all over the globe will gather at the Spielwarenmesse in Nuremberg to showcase their latest innovations. Retailers will discover a wealth of opportunities to further develop their product range.
This What's New Guide provides you with a first overview. Experience the full spectrum of innovations at the Nuremberg Exhibition Centre.
Let yourself be inspired by the latest trends and experience the Spirit of Play up close!
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WHATS NEW GUIDE 2026
List of Contents 2026
Page 6 ToyAward
Page 7 ToyTrends 2026
Page 8 Games, Books, Learning and Experimenting
Page 14 Lifestyle Products
Page 17 School Articles, Stationery, Creative Design
Page 20 Festive Articles, Carnival and Fireworks
Page 22 Dolls, Soft Toys
Page 26 Baby and Infant Articles
Page 31 Wooden Toys, Toys made from Natural Materials
Page 36 Technical Toys, Educational Toys, Action Toys
Page 41 Electronic Toys
Page 45 Model Construction and Model Railways
Page 50 Sport, Leisure, Outdoor
Page 56 Hall Plan
Page 58 Imprint
About the authors:
We would like to thank our editorial team for compiling the What's New Guide: Kyra Berger, Sibylle Dorndorf, Peter Neugebauer, Giovanni Nutsua
Discover the latest innovations at the New Product Gallery in Hall 3A. A on 345 m². Exhibitors will be showcasing their latest game ideas and providing plenty of inspiration for your business.
Booth: Hall 3A, B-20 und B-29, D-30
