Müller and Nintendo Open Europe’s First Nintendo Brand Shop
Müller and Nintendo are strengthening their partnership with the opening of Europe’s first Nintendo brand shop outside Japan, located in Müller’s Ulm store. The launch coincides with the global release of the Nintendo Switch 2 on June 5, 2025. Müller will offer the new console in all 950 stores across eight countries, as well as online, ensuring broad availability for fans.
A second Nintendo brand shop will open in Mainz, further expanding direct access to the Nintendo universe. The shop-in-shop concept features interactive experiences and a wide range of Nintendo products, from games and merchandise to tech gadgets and everyday items.
This initiative is part of Müller’s strategic shift towards gaming and digital lifestyle products, reflecting the booming gaming market and changing consumer habits. With this move, Müller positions itself as a leading retail platform for entertainment electronics and gaming in Europe.