Achim Himmelreich has been a consultant for more than 20 years. Prior to joining Capgemini he acted, among other things, as a partner with management consultancy Mücke, Sturm & Company. His work focuses on digital strategy and transformation. He has closely followed the immense changes brought about by digitalisation from the beginning and has driven the establishment of new business models in countless projects. Since 2016, he has continued these activities with an end-to-end perspective at Capgemini as Global Head Consumer Engagement (Consumer Products & Retail). He is Vice President of the German Association for the Digital Economy (BVDW), a sought-after speaker and the author of numerous specialist articles.