Steve Reece has worked in the toy business since the late 1990s. He previously worked for Hasbro, managing iconic brands including Monopoly, Trivial Pursuit & Play-Doh across Europe. He has delivered $hundreds of millions in incremental sales for his employers, clients and partners over time. Steve appeared twice as an Expert Witness on toys & games for the UK Royal Courts of Justice and the courts of Hong Kong. He has extensive experience across toys & games including marketing, consumer insight, sales, licensing, sourcing and more. Today Steve runs Kids Brand Insight, a leading Consultancy helping toy & game companies profitably grow.