Product groups

Dolls, Soft Toys

The only international trade fair platform for doll and soft toy manufacturers where the relevant top buyers are represented

Spielwarenmesse offers not only traditional firms such as Steiff and Zapf but also newcomers an ideal platform for presenting their dolls and plush toys to attract maximum attention. Here you will find a variety of classic and modern dolls, stuffed animals and accessories as well as license and design products. For 30 % of exhibitors, Nuremberg is the only trade fair where they exhibit their products.

The product group at a glance

Central exhibition space
Integrated into the surrounding Fashionable and Trendy Articles, Baby and Infant Articles as well as Wooden Toys, Toys Made of Natural Materials product groups, it provides an excellent means of orientation for trade visitors/buyers
Large number of key players and competitors represented
171 exhibitors from 29 countries on an exhibition area of 9,000 m²

As a specialist toy retailer, it has been essential for us to visit the Spielwarenmesse over the last forty years. The complete and ever-growing range and the presence of exhibitors with innovations in the dolls and soft toy segment mean it is crucial that trade visitors attend the fair. Without doubt, for me it is the fair where we find the widest range and innovations for our industry.
Nap-Buf, Elizabeth Mingels, Owner, Visitor from Spain

It is important to us to showcase our new products to all customers worldwide, make contacts and then assess the market. This is also reflected in the number of exhibitors. I don’t believe there is any brand-name company in the toy industry that does not exhibit here in Nuremberg. I consider this the number one industry gathering in the world.
Thomas Pfau, NICI GmbH, exhibitor from Germany

PRODUCTS

In this product group you will find amongst other things

Dolls
Baby/fashion dolls, hand puppets, doll accessories, toy shops, domestic appliances and articles for children, hairdressing/vanity/doctors’ sets, interactive functional dolls
Soft Toys
Plush/fur/fabric toys, teddy bears, plush and fabric articles for babies and infants, collectors’ articles, functional plushLicence articles
Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

VISITOR GROUPS

Toy shops, baby shops, gift shops
Drugstores, supermarkets, department stores
Food retailers, discounters
Mail order business, online shops
Social and public institutions, nursery/school outfitters
Leisure parks, funfair businesses

TARGET GROUP

Dolls

Dolls are one of the oldest known toys. Although these small children’s toys have a long history, they are as popular today as ever. New models that reflect the diversity of humankind in all of our colours, shapes and characteristics or that break new ground with digital features show that there is no end in sight to innovation in this area. Accessories such as the traditional doll’s prams and houses also bring in solid sales in this category and complement a range.

Soft Toys

The market for plush toys continues to grow in the US and expectations for the years ahead are also positive. Classic cuddly toys are becoming increasingly interactive, with electronic components such as sensors and buttons now being used to enhance their familiar qualities. Licences are also keeping the market vibrant. Many familiar faces such as Elsa from Frozen, Harry Potter and classic Disney characters like Mickey Mouse are behind ever-new designs and therefore generating momentum in the product group.

Factsheet Dolls, Soft Toys