The Spielwarenmesse also boasts a broad selection of products relating to babies and infants. Many toy retailers have successfully integrated toys and equipment for babies into their shops and the trend is rising. Quality, stimulation and safety as well as design and sustainability are particularly to the fore in product innovations from HABA, Lässig, Sebra, sigikid and other exhibitors.
The product group at a glance
- In keeping with buyer interests, integrated between the Soft Toys, Wooden Toys and Educational Toys product groups
- An attractive add-on range for visitors to the Spielwarenmesse
- The focus of interest for more than 8,000 trade visitors
Dmitry Buekly, General Director, Detskaya Gallereya Yakimanka, visitor from Russia
The Spielwarenmesse is the most dynamic platform within the world market of children‘s goods as well as baby and infant articles.
Claudia Lässig, CEO, Lässig GmbH, exhibitor from Germany
The Spielwarenmesse is simply an absolute must if you wish to exhibit products in the baby and infant segment and gain a foothold in the markets. You simply can’t neglect the Spielwarenmesse for this. That is why I would recommend the Spielwarenmesse to anyone looking to do business in this area.
In this product group you will find amongst other things
- Baby Toys
Bath toys; Teethers; Books and photo albums; Walkers; Educational baby toys; Mobiles; Push & pull toys; Rattles; Grips; Soft toys; Wooden toys; Plastic toys; Swings, bouncers, rockers; Pacifier keepers; Musical clocks; Shape sorters; Fabric dolls and animals; Cars for kids; scooters; Blankies; Play rugs
- Baby Textile
Baby fashions; Warmers; Bedding
- Travel Systems
Prams and accessories; Car seats and baby seats; Travel cots; Baby carriers und bags; Slings
- Care & Food
Bottles and accessories; Bibs; Crockery and cutlery; Body care articles; Potties and accessories; Support cushions; Bath accessories; Nappy accessories
- Home and safety products
Baby furniture; Measuring sticks; Room decorations and wall stickers; Other equipment and accessories for nursery; Baby phones; Socket covers; Safety guards
License articles, sustainable toys and toys for people with special needs complete the product portfolio.
- Toy shops, baby shops, furniture shops
- Drugstores, supermarkets, department stores
- Food retailers, discounters
- Mail order business, online shops
- Social and public institutions, nursery/school outfitter
Parents only want the best for their children. And, of course, retailers want to offer families the products they are looking for. Buggies, baby clothes and toys for the car are just some of the items needed to cover the many different (play) needs of the very young. The market for baby and infant products continues to grow in most countries, as parents and family members are happy to pay a premium for products in this area. The Chinese market in particular is projected to grow enormously over the next few years.
- Sabine LiebscherSenior Project Manager
- Tel: +49 911 99813-11
- Natalia KalberlahSales Manager
- Tel: +49 911 99813-60