Technology and digitisation have evolved from being a mere trend to a firm feature in the toy sector. In the Electronic Toys product group, manufacturers show how technological innovations are now enabling new and exciting gaming experiences. Smart toys, kits for programmable robots, games in virtual worlds, electronic learning toys and remote-controlled multicopters and RC vehicles all rely on modern technology and encourage children and adults alike to engage playfully with all the digital possibilities on offer.
The product group at a glance
- Electronics-based games and educative toys for children and adults, all within one hall
- Robotics, digitally controlled and programmable toys
- Current trends and innovations in the RC segment
MB Group, Mohamed Barkat, General Manager
It’s very important because here it is a point where we meet people and we discover also new products and see the technology – the new technology – in the toy world.
Robotis Co. Ltd./Robotis Inc, Paul Mark, Sales/Marketing Manager
The Spielwarenmesse is following a trend in the market by introducing the product group. Our products are optimally placed among electronic toys. The Tech2Play activity area itself is the perfect platform for our products and we were able to make numerous contacts through it. The visitors were fascinated by the robots and the like.”
In this product group you will find
- Robot toys
Robotics (Model kits); Robots (characters); Electronic Pets; Coding Toys
- RC toys
RC toys; Drones; Track toys, slot car racing and accessories
- Virtual play
Augmented Reality Toys; Virtual Reality Toys; Consoles and accessories; Handhelds; E-toys; Entertainment software (e-games); Games-Applications (APPs)
- Electronic learning
Electronic games; Edutainment (language software, encyclopedias, etc.); Infotainment software (guides, geography, music, films / TV, etc.); Educational-Applications (APPs); Video; Music; Educational software; School software; Tablets, laptops and computers; Electronic pens
- Other Electronic Toys
Action Camera; Wearables (smart watches, pedometer, ect.); 3D Printing and accessories; Walkie-Talkie; Microphones; Headphones
License articles, sustainable toys and toys for people with special needs complete the product portfolio.
- Toy shops
- Electronics retailers
- Department stores, supermarkets, food retailers, discounters
- Mail order business, online shops
- Leisure parks, theme parks
- Social and public institutions, nursery/school outfitters
Technological progress revolves around concepts such as artificial intelligence, the Internet of Things, virtual reality and so on. These advancements have also reached the toy sector. With electronic toys, children and adults can help to actively shape the nature of play, among other things, such as by learning to program through play and interaction with their toys. Products that open up technological possibilities through play and integrate the latest tech trends into toys are often at the forefront. Consumers are ensured exciting play experiences with the added value of thereby preparing themselves for our digital world. Children also go wild for products that add digital aspects to physical content. With increasing demand for “playful technology” in some markets, there is potential for toy manufacturers and retailers to tap into new business areas and target consumer groups with a strong interest in technology.
- Marlene HöschSenior Project Manager
- Tel: +49 911 99813-26
- Sabrina EndresSales Manager
- Tel: +49 911 99813-10