FOR 1/3 OF ALL SPIELWARENMESSE® TRADE BUYERS, THEIR MAIN REASON FOR VISITING THE TRADE FAIR.

Games, Books, Learning and Experimenting

Games, Books, Learning and Experimenting

Games publishers such as KOSMOS, Ravensburger, and other game publishers are always coming up with new, innovative game structures, which increasingly feature digital functions for tablets and smartphones as well. Strong revenues are also being generated from books for children and young adults. Toy manufacturers and retailers are tapping into the zeitgeist with products that incorporate learning and experimentation.

The product group at a glance

  • All market leaders in this product segment exhibit regularly
  • Big-name exhibitors showcase their books for children and young adults in Hall 10
  • Located centrally, Hall 10 can be quickly reached from everywhere
Uri Sela, Co-owner, Yesod publishing company, visitor from Israel

I come to the Spielwarenmesse every year to meet international suppliers of learning aids with whom I have been working for many years. I take a look at their new products and at the same time I negotiate new contracts for the next year. Furthermore, I explore what other exhibitors have to offer to find out about new products and inventions. I regard the Spielwarenmesse as the most important platform for my business.

Uri Sela, Co-owner, Yesod publishing company, visitor from Israel