Crochet, painting, being creative: the DIY trend is leading to great demand for craft supplies and instructions among all age groups. As one of the main distribution channels, toy retailers are benefiting from this craze. School supplies, school bags and stationery are also some of the strongest seasonal sellers.
The product group at a glance
- Constant enhancement of the product diversity in the area of creative design is ensuring increasing number of visitors
- Large number of key players and important brands represented
- 154 exhibitors from 31 countries on an exhibition area of 3,900 m2
Rosalba Capurro, KM2 S.r.l.,visitor from Italy
The Spielwarenmesse is very important to me as I can discover and understand current trends and innovations from all over the world. As a result, I can find things ideally suited to satisfy increasingly demandig younger customers in particular.
Hans Jörg Iden, CEO, duo schreib & spiel Verwaltungsgesellschaft mbH & Co. Vertriebs KG,exhibitor from Germany
The atmosphere at the Spielwarenmesse is terrific. Being in hall 4 and therefore positioned closely to the educational toys, we are benefiting from greater visitor traffic. This means we can forge new and interesting business contacts.
In this product group you will find amongst other things
School Articles, Stationery
Exercise books, blocks; Folders, file binders, organization aids; Writing utensils; Drawing materials, colours; Compasses, drawing utensils, sharpeners; Labels, foils, stickers; School bags and accessories; Backpacks and accessories; Cones for sweets on the first day of school; Educational and children's books; Water bottles, lunch boxes, etc.; Watches, clocks and alarm clocks; Other stationery articles, trend articles; Shop fitting
Handicraft articles, accessories and books; Painting and artists' articles; Modelling, plasticine; Adhesives, glues; Casting techniques; Needlework, textile design; Jewellery and accessories; Beads; Mineral stones; Florists' articles, artificial flowers; Literature for handicrafts; Handicraft tools; Smelting pellets and sets; Wax articles; Wickerwork; Gift ribbons, wrapping paper, bags, etc.
License articles, sustainable toys and toys for people with special needs complete the product portfolio.
- Toy shops, craft stores
- Stationery trade, gift shops and promotional items trade
- Drugstores, supermarkets, department stores
- Mail order business, online shops
- Nursery and school outfitters
- Licensors, licence agencies
The toy trade is supplemented by, among other things, the schoolbags, writing utensils and notepads offered by many retailers in their stores at back-to-school time. Such ranges produce synergy effects, signal competence and generate additional seasonal business. Demand rises at the start of each school year in particular. Paper, office supplies and stationery, as items used every day and purchased all year round, generate regular demand.
The sustained international DIY trend has meant increased customer interest in creative materials, such as colouring books and accessories for crafts and crocheting.
- Niklas RennerProject Manager
- Tel: +49 911 99813-57
- Claudia HerzogSales Manager
- Tel: +49 911 99813-46