The ideal complement to traditional toy ranges, gives buyers key stimuli for the popular “DIY” trend

School Articles, Stationery, Creative Design

School Articles, Stationery, Creative Design

 

Crochet, painting, being creative: the DIY trend is leading to great demand for craft supplies and instructions among all age groups. As one of the main distribution channels, toy retailers are benefiting from this craze. School supplies, school bags and stationery are also some of the strongest seasonal sellers. 

The product group at a glance

  • Constant enhancement of the product diversity in the area of creative design is ensuring increasing number of visitors
  • Large number of key players and important brands represented
Rosalba Capurro, KM2 S.r.l.,visitor from Italy

The Spielwarenmesse is very important to me as I can discover and understand current trends and innovations from all over the world. As a result, I can find things ideally suited to satisfy increasingly demandig younger customers in particular.

Rosalba Capurro, KM2 S.r.l.,visitor from Italy
Hans Jörg Iden, CEO, duo schreib & spiel Verwaltungsgesellschaft mbH & Co. Vertriebs KG,exhibitor from Germany

The atmosphere at the Spielwarenmesse is terrific. Being in hall 4 and therefore positioned closely to the educational toys, we are benefiting from greater visitor traffic. This means we can forge new and interesting business contacts.

Hans Jörg Iden, CEO, duo schreib & spiel Verwaltungsgesellschaft mbH & Co. Vertriebs KG,exhibitor from Germany