Business meets Spirit of Play

The threads of the international toy markets come together in Nuremberg every year. Famous brands, original start-ups, buyers from large chains, independent retailers and many media representatives make the Spielwarenmesse the most important event of the toy industry. The world-leading fair is where decisive business contacts are made, the coming year’s trends are born and the latest information is exchanged. And everywhere there’s a large portion of enthusiasm in the air: experience the Spirit of Play at the Spielwarenmesse in Nuremberg!

This was the Spielwarenmesse 2020

Fair facts

1 - 5 February 2023

Opening times:
daily from 09:00 to 18:00

Exhibition Center Nürnberg
Messezentrum 1
90471 Nürnberg, Germany

Discover at Spielwarenmesse

  • 2,843 exhibitors from over 70 countries
  • including 431 new exhibitors
  • 62,000 visitors from more than 136 countries
  • including 32,000 visitors who only attend the Spielwarenmesse
  • 1 million products
  • 120,000 new products

Buying tickets

Are you a trade visitor from the toy industry? Then visit the industry’s most important international event. We look forward to seeing you.

Registration & Tickets


Your local contact

Our local representatives hold all relevant information about the Spielwarenmesse and can thus help with:

  • general information about the Spielwarenmesse
  • help with planning and organizing your presentation at the fair
  • entrance tickets or fair catalogues
  • information on travel facilities and local accommodation
  • information about the exhibition city Nuremberg
  • visitor brochures and information