The COVID-19 pandemic has been having quite different effects on the toy market around the world. The market research company NPD Group has a detailed knowledge of the sales figures for toys and knows who the winners and losers are. During a 20-minute online presentation, Frédérique Tutt, Global Industry Analyst, Toys, for NPD Group will give an overview of the national markets, the different product groups and the development of online and offline sales. In addition, she will also look at product trends and prospects for the toy industry for the year 2021.
The global toy market & COVID-19
About the speaker
Frédérique Tutt carries out global research and strategic analyses of the toy industry for the market research company NPD Group. She joined them in 1995 from A.C. Nielsen to drive the launch of the EuroToys service in France and then led the NPD U.K. Toy team for almost a decade. She has been working with the most important players in the toy industry for more than 25 years and has built up extensive expertise.