Markets

Statements: There are positive Covid-19 effects

Worldwide
Toy industry statements about Corona

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John Baulch

Best Practice Example during the Covid-19 Pandemic in United Kingdom
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Miriam Morante Bonet

Best Practice Example during the Covid-19 Pandemic in Spain
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Marici Ferreira

Best Practice Example during the Covid-19 Pandemic in Brazil
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Jane Wong

Best Practice Example during the Covid-19 Pandemic in China
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Axel Dammler

Best Practice Example during the Covid-19 Pandemic in Germany
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Daniele Caroli

Best Practice Example during the Covid-19 pandemic in Italy
Marici Ferreira

Marici Ferreira, São Paulo, Brazil
ep Grupo | Business magazines

 

“In Brazil, after a year of so many lessons learned, retailers work in a new format, offering more personalized services and a new shopping experience. Moreover, take-away and delivery has become more common now.”

ep Grupo

Axel Dammler, Munich, Germany
icon kids & youth| market research institute for young target groups 

 

“A new target group for the toy industry has emerged from the pandemic: Kidults, adults who like to play, who like to build. Adults as consumers for toys will become more and more relevant in the future and I believe that the pandemic has only accelerated the process.”

icon kids & youth

Jane Wong

Jane Wong, Guangzhou,China
TOY INDUSTRY | Business magazine

 

“In China a very creative way to sell toys has been developed in this special time: The Vending Machine. It’s like a mini pop-up store without direct contact between the shop assistant and the customer. The whole shopping process is accomplished via a mini-app.”

John Baulch, London, United Kingdom
Toy World | Business magazine

 

“Here in the United Kingdom, parents have seen at first hand the joy and happiness that playing with toys brings their children. Spending time at home with the family has reminded them of the value of play.”

Toy World

Miriam Morante Bonet

Miriam Morante Bonet, Valencia, Spain
AIJU | Technological Institute for Children's Products & Leisure    

 

“In our studies, we found out that the COVID-19 pandemic has had some interesting positive impacts on the Spanish society and our industry. For instance, parents are playing more with their children than before the pandemic, even if they are not in lockdown anymore.”

AIJU

Daniele Caroli, Milan, Italy
Parent's Choice | Magazine for nursery products

 

“In Italy, toy donation campaigns went from physical to digital during the pandemics. Nonetheless, they proved to be very successful due to a new caring and giving attitude.”

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