Sustainable Toy Innovators and Leaders


Within the toy industry, there are a few companies who have made it their mission to embrace environmental policies, sustainable production practices and eco-friendly principles every day. They are on a consistent path to not only achieve these goals, but to constantly challenge themselves to do more and to do better. 

Which companies have continued to innovate, and push the boundaries? Here are a few examples. 

BahBah the Lamb Baby from Tikiri Toys
BahBah the Lamb Baby soft toy with Organic Natural Rubber Teether Head 

Tikiri Toys take utmost care for nature 

The company Tikiri Toys in Sri Lanky takes its promise very seriously when it states that the team creates hand-made toys with the utmost care for nature. They know that many consumers value high-quality, touch-friendly, organic, and sustainable products for the youngest consumers, including infants, toddlers and preschoolers. TIKIRI supports Socially Responsible Manufacturing, and provides safe, non-toxic playthings that are hand-made in Sri Lanka. 

Madison and Kaia Organic Baby Dolls from Tikiri Toys
Madison and Kaia Organic Baby Dolls

They recently announced their status as the first natural rubber toy company to be recognized with accreditation by GOLS (Global Organic Latex Standard). Their standards include:

Products made with more than 95% organic raw material

Must pass annual inspections to re-certify for this GOLS standard

Any latex must be traceable, using transaction certificates which are produced at every stage in the supply chain, including from the plantation, manufacturer, and end retailer.

Their range of products has recently been expanded and now includes teethers and infant comfort toys, bath toys, dolls, books, and more. 

Recyclings from Headstart International
Recyclings, Headstart International

Headstart International starts global rollout of Recyclings in January 2022 

Following the successful global launch of its Resoftables range of eco-friendly plush, Headstart International (Australia) is prepping another new toy line that repurposes plastic waste into new playthings.

Recyclings is a full range of collectible toys that are made from 70% recycled plastic. Set to be released in seasons, the first batch includes more than 90 colorful characters that range from hot dogs to race cars, dumplings to dragons, pizza to pandas, ghosts to the infamous avocado, and many more. Each Recyclings stops an average of seven plastic bottle caps from going into a landfill based on the average weight of the collectible. The company is betting big on Recyclings and its brand message of “Plastic Made Fantastic.” 

The soft launch includes a music video that hints at animated adventures to come.

Recyclings will be an example of a 360-degree brand for Headstart, as they continue to add new sustainable products to their range. The Recyclings brand is expected to formally launch in 2022, with the range of toys will be available globally and a companion mobile game for iOS and Android devices.

Message From the Planet from Wild Republic
Message from the planet. Wild Republic

Wild Republic Message From the Planet 

For nearly four decades, Wild Republic’s realistic stuffed animals and toys have helped children explore the beauty of nature. As a company committed to nature and conservation, Wild Republic proactively strives to be as environmentally friendly and as ethically responsible as possible. They have begun converting their production processes to include reusable packaging, phthalate-free non-toxic materials, and sustainable resources.

One of their newest ranges “Message From the Planet” plush is a colorful and pop-culture inspired range that highlights endangered species, and is made from 100 percent recycled materials. This eco-friendly range includes a giraffe, elephant, turtle, hippo, shark and whale. 

Wild Republic was one of the first manufacturers to utilize their supply chain resources to provide kid-friendly masks to hospital workers. Not only did Wild Republic provide face coverings to hospitals in need during the pandemic, but their themed animal prints brought smiles and comfort to Covid patients. 

Tinker Totter Robots, Begin Again Toys
Tinker Totter Robots, Begin Again Toys

Begin Again continues positive environmental Impact 

Begin Again describes its eco-friendly toys as being “powered by kids, not batteries” and are made from “plant-based materials whenever possible.” The company’s founders, Chris Clemmer and David Bowen are serial sustainable toy entrepreneurs. The founded their original bio-plastics range of eco-friendly toys under the Sprig Toys brand in 2007. By 2011, Begin Again Toys was launched and manufactured in the USA as a bioplastic line made from rubberwood, sugar cane and corn cobs. The Founders, Chris and David, added sustainable toy acquisitions over the years to expand its eco-friendly toy ranges.

The Sprig Toys range is injection molded from a variety of different starches including corn and wheat starch. Their truck line is made from polyethylene (PE) derived from sugar cane. 

Nubble Bear, Begin Again Toys
Nubble Bear, Begin Again Toys

Begin Again Toys believe in A WISH for well-balanced play supporting the entire growth spectrum of the whole child with their 5 developmental play personalities: Artist, Writer, Inventor, Sportster and Hero.

Their bath toys are manufactured using natural rubber, from the sustainably-grown Hevea Brasiliensis tree. Their Made-in-the-USA teething toys use an innovative new 100% compostable bio-plastic derived from corn. For their rubberwood toys, games, and puzzles, they use water- based stains for the finishes. The water-based stains are not only eco-friendly, but they show off the natural beauty of the woods. 

These four companies represent a cross-section of sustainable toy manufacturers, where eco-consciousness is at their core. 


Toys go Green at the Spielwarenmesse Digital 2022

Learn more about toys that are sustainably produced or that teach children about environmental awareness in a playful way at Toys go Green through the special theme and presentations as live streams. 

Toys go Green

Already subscribed to our newsletter?

Expert knowledge, the newest trends and latest developments of the industry. Stay well-informed with the monthly visitor newsletter of Spielwarenmesse.