Toy lab

Lifestyle products: what’s hot in 2022

Forest and aquatic animals adorn lifestyle products for children
Kid with shark toy header

Fascinating underwater world

Our seas and oceans are still a popular source of inspiration for lifestyle products of all kinds.

Shark Collection with backpack, lunch container and water bottle by Rex London
Shark Collection by Rex London 

Rex London has released a shark collection featuring stationery items. What’s more, there’s also a backpack, water bottle, practical lunch boxes for on the go and a children’s cutlery set. A cool design for boys and girls alike. (Rex London

Wall hanger with coat hooks in the shape of a whale by Svoora
Wall hanger in the shape of a whale by Svoora

Predatory fish and less dangerous marine life are not just found on products that kids use when away from home – these also make fantastic motifs for children’s bedrooms. A wall hanger in the shape of a whale accompanied by three cute little fish at the hooks is both practical and decorative. Made exclusively of plywood and beech wood, care has been taken to ensure smooth surfaces without sharp edges. Included are screws and anchors so that the 37 cm long hanger can be quickly attached to the wall. There it can neatly accommodate not only jackets and scarves but also gym bags and ball nets. (Svoora

Paddling animals in the shape of fish, whale and turtle by Spiegelburg
Wooden and plastic bathing animals fromWooden and plastic bathing animals from Spiegelburg

A wind-up splash whale made of wood and plastic means guaranteed fun in the water, whether a bathtub or garden pool. The whale happily circles around, while colourful diving animals in the form of a fish and turtle flash in the water. Little ones are kept entertained and exciting adventures are assured even in home waters. (Spiegelburg

Swivel pendant lamp with forest animal print motif by Niermann Standby
Swivel pendant lamp by Niermann Standby

Little stories from the forest

Of course, little ones can also embark on explorations on land. Native forests are an inviting place to encounter foxes, squirrels and the like. A rotating pendant light with a printed motif featuring sweet forest animals provides illumination and has an internal lamp shade that turns as soon as the light is switched on or sunlight hits in. Various animals, such as a fox, beaver and hare, can then be seen in turn through the cutouts. The light measures 27 x 25 cm in size and can be hung at various heights. (Niermann Standby) 

Baby blanket with forest motifs fox, bird, trees by Fresk
Baby blanket with forest motifs by Fresk

Dutch company Fresk specialises in baby products. A cute little fox in the forest with pink or blue as an accent colour features on various products. A soft baby blanket, bath towel, playpen pad or playmat and sweet round soother blankets are sure to get little ones excited. All products are made from 100% GOTS-certified organic cotton and are machine washable. In case you didn’t know, fresk is Scandinavian for fresh, as the company has Scandinavian roots. You could say it’s Dutch design combined with a touch of Scandinavia. (Fresk)

Mobile Nightfall with crocheted forest animals and plants by Sebra
Mobile Nightfall with three forest animals by Sebra

Babies love mobiles that float above them and gently swing in the breeze. But bigger kids also enjoy looking at them as they lie in their beds, as the suspended figures have a soothing effect and can help them to fall asleep. The Nightfall mobile from Sebra consists of a supporting wooden ring and three suspended animals: Star the squirrel, Shadow the badger and Twinkle the hedgehog, as well as an acorn, a small toadstool and colourful balls. The animals are suspended at a slight angle so that the child can see them well. The yarn used to crochet the animals is made from organic cotton, while the filling is made from 100% recycled polyester from plastic bottles. (Sebra)


Keen for more lifestyle products? 

Until the end of August, you’ll find further information on the participating manufacturers in the Lifestyle Products product group on Spielwarenmesse Digital. Learn more about the innovations. 

Spielwarenmesse Digital

With products printed with or shaped like marine or forest animals, parents can bring the action from the forest and ocean into their children’s bedrooms. Then the little ones can go on a journey of adventure within their own four walls.

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