Toy market news

2021 Licensing Expo to go fully virtual

Informa Markets’ Global Licensing Group - organizers of Licensing Expo - have made the decision to cancel the in-person event this year.

Instead, Licensing Expo - the world’s largest licensing event - will take place in a free-to-attend, fully virtual format, Aug. 24-26 in an effort to “allow more people to connect, learn, strike deals and discover new intellectual property (IP).”

Currently, Brand Licensing & Innovation Summit and Brand Licensing Europe are still slated to take place in-person this fall.

Licensing Expo was initially slated to take place Aug. 10-12, 2021 at the Mandalay Bay Convention Center in Las Vegas. The event is set to return to Mandalay Bay next year for Licensing Expo 2022, May 24-26.